JDE Peet’s, a Netherlands‑based global coffee and beverage group listed on Euronext Amsterdam, acquired Les 2 Marmottes from FrenchFood Capital I in an all‑equity transaction structured as a 100% asset purchase. The deal represents JDE Peet’s first direct entry into the French herbal infusion market and complements its already extensive tea and coffee portfolio, which includes brands such as L’Or, Senseo, Tassimo, Jacques Vabre, and Grand’Mère. The acquisition is strictly accretive to the group’s strategic agenda of diversifying its beverage mix beyond coffee, a category that represents about 85% of JDE Peet’s revenues, while tea and infusions still account for a low single‑digit share of sales. Les 2 Marmottes brought to the group a proven track record of double‑digit growth, a national supermarket footprint, and a strongly differentiated brand rooted in natural ingredients and regional Alps identity. The transaction allows JDE Peet’s to rapidly scale its presence in the herbal tea segment, where Les 2 Marmottes has become the leading contributor to category growth in large‑scale distribution and the third‑largest brand by market share.

LES 2 MARMOTTES, which reported an EBITDA margin of LOGIN in 2021, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the AgriFood sector (10.3x).

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