EM FOODS acquired by NEWPRINCES GROUP
Context
Newlat Food has completed the acquisition of EM Foods and its manufacturing facility in Ludres from the German food company Dr. Oetker. This transaction marks Newlat's strategic entry into the baking mixes and dessert category, further diversifying its product offering. Crucially, the deal is underpinned by a significant long-term co-packing agreement with Unilever. Under this partnership, Newlat will become the exclusive supplier for a range of baking mixes under Unilever's iconic brands such as Carte d'Or, Mondamin, and Maizena. While Dr. Oetker retains ownership of the Alsa brand (transferring its production elsewhere), Newlat will utilize the remaining capacity at the Ludres plant to launch its own brand, Minuto, and expand its private label manufacturing for retailers across Europe.
EM FOODS, which reported an EBITDA margin of LOGIN in 2024, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level LOGIN than the average currently observed in the AgriFood sector (10.8x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Located in Ludres (north-east France), EM Foods is a specialized manufacturer of baking mixes and dessert products. Historically a Unilever facility (producing the Alsa brand), it was acquired by Dr. Oetker in 2018. The site features significant production capabilities for powdered baking ingredients and houses an important R&D center focused on recipe reformulation. It serves as a key co-manufacturing hub for major multinational brands.
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Historical Financials (EUR)
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REFERENCES
Valuation range: EV 10M - 30M EUR
Revenue range: 50M - 100M EUR
EBITDA range: 5M - 25M EUR
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Acquirer: newprinces group