EM FOODS acquired by NEWPRINCES GROUP
Context
Newlat Food has completed the acquisition of EM Foods and its manufacturing facility in Ludres from the German food company Dr. Oetker. This transaction marks Newlat's strategic entry into the baking mixes and dessert category, further diversifying its product offering. Crucially, the deal is underpinned by a significant long-term co-packing agreement with Unilever. Under this partnership, Newlat will become the exclusive supplier for a range of baking mixes under Unilever's iconic brands such as Carte d'Or, Mondamin, and Maizena. While Dr. Oetker retains ownership of the Alsa brand (transferring its production elsewhere), Newlat will utilize the remaining capacity at the Ludres plant to launch its own brand, Minuto, and expand its private label manufacturing for retailers across Europe.
EM FOODS, which reported an EBITDA margin of [members only] in 2024, is valued in this transaction at an EV/EBITDA multiple of below 5x, a level significantly lower than the average currently observed in the AgriFood sector (11.0x).
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Target
Located in Ludres (north-east France), EM Foods is a specialized manufacturer of baking mixes and dessert products. Historically a Unilever facility (producing the Alsa brand), it was acquired by Dr. Oetker in 2018. The site features significant production capabilities for powdered baking ingredients and houses an important R&D center focused on recipe reformulation. It serves as a key co-manufacturing hub for major multinational brands.
Ent. Value
€10–30M
Equity Value
[members only]
Multiples
EV / Revenue
below 1.5x
EV / EBITDA
below 5x
EV / EBIT
[members only]
Historical Financials (EUR)
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| 10/2022 | CAMPARI GROUP | WILDERNESS TRAIL DISTILLERY | UNITED STATES | Wines & Spirits |
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Other operations with NEWPRINCES GROUP
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 12/2025 | NEWPRINCES GROUP | PLASMON | ITALY | Food Products |
| 09/2025 | NEWPRINCES GROUP | DIAGEO OPERATIONS ITALY | ITALY | Contract Bottling & Packaging |
| 07/2025 | NEWPRINCES GROUP | CARREFOUR ITALIA | ITALY | General Grocery |
| 07/2024 | NEWPRINCES GROUP | PRINCES | UNITED KINGDOM | Food Products |
REFERENCES
Valuation range: EV €10–30M
Revenue range: €50–100M
EBITDA range: €5–25M
EV/Revenue range: below 1.5x
EV/EBITDA range: below 5x
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of EM FOODS by NEWPRINCES GROUP are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Acquirer: newprinces group