ELEMIS acquired by L'OCCITANE GROUP
Context
L'OCCITANE announced the acquisition of ELEMIS, a UK-based luxury skincare brand aiming to strengthen its portfolio of luxury beauty brands and expand its presence in the luxury cosmetics market. This acquisition is the largest since the listing of L'Occitane on the Hong Kong Stock Exchange in 2010. ELEMIS will become a wholly-owned subsidiary, with a growth strategy focused on innovation and quality. The french group expects this acquisition to increase its presence in the luxury cosmetics market, particularly in Asia-Pacific, where the group has a strong presence. The acquisition of ELEMIS will also enable L'OCCITANE to develop its omnichannel distribution strategy and strengthen its position in the skincare market. The acquisition is expected to be completed in the first quarter of 2019, with ELEMIS' management team remaining in place to lead the brand's growth and development.
ELEMIS, which reported an EBITDA margin of LOGIN in 2018, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Retail & Consumer sector (11.0x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
-> Deep-dive in Retail & Consumer market trends
Target
ELEMIS is a UK-based luxury skincare brand founded in 1990, offering high-quality products formulated with natural ingredients and advanced scientific expertise, with a range of products for face and body, sold through various channels including online, wholesale, and distribution networks such as spas, beauty boutiques, and online retail platforms, with a significant presence in the UK and US, and a growth strategy focused on innovation and quality.
Ent. Value
LOGIN
Equity Value
LOGIN
Multiples
EV / Revenue
LOGIN
EV / EBITDA
LOGIN
EV / EBIT
LOGIN
Historical Financials (EUR)
Similar deals in Retail & Consumer
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 07/2019 | COLGATE-PALMOLIVE | FILORGA | FRANCE | Consumer Products | The transaction between Filorga and Colgate-Palmolive is a major strategic operation, which enables Colgate-Palmolive to strengthen its position in the personal care market. This acquisition allows Colgate-Palmolive to complete its range of personal care products, by integrating the expertise and products of Filorga. The transaction is also an opportunity for Colgate-Palmolive to strengthen its presence in the European market, where Filorga is already well established. The sale of Filorga to Colgate-Palmolive is the result of a sale process led by Goldman Sachs and BNP Paribas, which has attracted the attention of several cosmetics giants |
| 03/2019 | MAUS FRERES | THE KOOPLES | FRANCE | Consumer Products | The Kooples has been acquired by the Swiss family group Maus Freres, which also owns Lacoste, Gant, and Aigle, as part of its development strategy focused on accessible luxury premium brands. The brand was previously owned by the Elicha family (founder and majority shareholder) and the LBO France fund, which held a 20% stake. |
| 08/2018 | MANAGEMENT & PRIVATE INVESTORS | DESIGUAL | SPAIN | Consumer Products | The deal involves the sale of Eurazeo's 10% stake in Desigual to Thomas Meyer, the company's founder and controlling shareholder. This transaction is the result of a strategic decision by Eurazeo to exit its investment in Desigual, which was made in 2014. During its four-year investment period, Eurazeo actively supported Desigual's transformation, including the development of a new brand image, the expansion of its digital distribution channel, and the optimization of its retail network. The transaction marks the final conclusion of Eurazeo’s investment cycle in the asset |
| 07/2018 | PAI PARTNERS | ASMODEE GROUP | FRANCE | Consumer Products | PAI Partners has reached an agreement to acquire a majority stake in Asmodee from Eurazeo, following a highly competitive auction process involving major private equity players and strategic investors. The transaction marks the successful conclusion of Eurazeo’s five-year holding period, during which the target underwent a massive transformation through more than 20 build-up acquisitions. Under the new ownership structure, the existing management team, led by CEO Stephane Carville, is expected to reinvest significantly, retaining approximately 30% of the capital |
| 07/2018 | ARGOS WITYU | JURATOYS | FRANCE | Consumer Products | The successful restructuring of Juratoys' capital has resulted in Argos Wityu becoming the majority shareholder, with an 85% stake in the company. This transaction follows a three-year period during which Juratoys was owned by US-based Alex Brands. The Juratoys management team, led by Ludovic Martin, has retained a 1% stake in the company. Negotiations began at the start of the year and culminated in a closing this month. This deal enables Juratoys to regain its independence and pursue growth, particularly internationally, where it generates 40% of its revenue |
| 04/2017 | INVESTINDUSTRIAL | ARTSANA | ITALY | Consumer Products | Private equity sponsor Investindustrial, led by Andrea Bonomi, has entered into a binding agreement to acquire a 60% controlling equity stake in Artsana Group. Structured to ensure seamless operational continuity, the founding Catelli family (previously the sole owners of the business) will roll over a significant portion of their equity to retain a 40% minority position. Furthermore, Michele Catelli will remain Chairman of the board, and Claudio De Conto will continue to serve as Chief Executive Officer |
| 03/2017 | LVMH | MAISON FRANCIS KURKDJIAN | FRANCE | Consumer Products | LVMH acquired a 61% controlling majority stake in Maison Francis Kurkdjian in a highly strategic, friendly transaction designed to accelerate the niche fragrance house's global expansion. The deal was structured via a definitive share purchase agreement under which the French conglomerate bought out the majority position while the remaining 39% of the capital stayed tightly controlled by the founding partners, Marc Chaya and Francis Kurkdjian. The transaction immediately integrates the boutique perfumer into LVMH's institutional infrastructure, granting the brand significant logistical backing, real estate leverage for retail expansion, and enhanced procurement power, while strictly preserving its creative independence, unique brand identity, and standard-setting artisanal quality |
| 02/2017 | THE CARLYLE GROUP | GOLDEN GOOSE | ITALY | Consumer Products | Carlyle acquired a 100% controlling stake in Golden Goose from Ergon Capital Partners and minority investors. The EV represents a massive exit for Ergon, which had purchased the company less than 2 years prior (May 2015) for an enterprise value of EUR100m. The rapid valuation increase was driven by the explosive growth of the sneaker market. Carlyle beat out a long list of bidders, including BC Partners, Permira and the Qatari fund Mayhoola. |
| 11/2016 | 3I / CATHAY CAPITAL | HAVEA | FRANCE | Consumer Products | 3i Group, a London‑listed private equity firm, agreed to invest EUR 150 million in Ponroy Santé (now Havea) to acquire a controlling stake in the French natural‑consumer‑health platform, with Cathay Capital Partners taking a minority co‑investment alongside. The transaction is structured as a leveraged buy‑out in which 3i becomes the majority shareholder while the founding shareholder Arnaud Ponroy and CEO Fabrice Cahierc maintain meaningful equity stakes, preserving continuity of management and entrepreneurial alignment |
| 07/2016 | MONTEFIORE INVESTMENT | ISABEL MARANT | FRANCE | Consumer Products | Montefiore Investment has acquired a 51% stake in the Isabel Marant fashion house. Isabel Marant and her long-standing partners, Sophie Duruflé and Nathalie Chemouny, will retain the remaining 49% of the capital, ensuring creative and operational continuity. This "capitalistic partnership" marks the end of the brand's pure self-financing era and the beginning of a structured institutional growth phase. The strategic rationale is focused on accelerating international development and diversifying the brand's product ecosystem into highly profitable categories such as accessories, leather goods (handbags), and menswear |
REFERENCES
Valuation range: EV 500M - 1.5b EUR
Revenue range: 100M - 200M EUR
EBITDA range: 25M - 50M EUR
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of ELEMIS by L'OCCITANE GROUP are reserved for mynth community members. Register for free to unlock full data.
Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Press release: view release
Target: elemis
Acquirer: l'occitane group