Groupe FDJ announced the acquisition of 100% of ZEturf Group to strategically enter the online horse racing and poker markets. This transaction is a key component of FDJ’s broader ambition to become a dominant player in the competitive online gaming sector, moving beyond its traditional lottery roots. By acquiring ZEturf, FDJ becomes the fourth-largest operator in the French competitive online gaming market, with a combined market share exceeding 10%. The strategic rationale centers on horizontal integration in a mature market, allowing FDJ to double its competitive online revenue through a single "bolt-on" acquisition. The deal provides FDJ with immediate access to ZEturf's proprietary technology and its established international presence in Belgium, Spain, and the Netherlands. This acquisition, alongside the purchase of Premier Lotteries Ireland, underscores FDJ's shift toward a more balanced revenue profile, blending stable monopoly cash flows with high-growth competitive digital assets. The integration is expected to yield significant operational synergies and be accretive to the group's contribution margin by 2025.

Founded in 2001 by Emmanuel de Rohan Chabot, ZEturf is a prominent European online gambling operator and the primary challenger to the historic PMU in the French horse racing market. The group operates under two main brands: ZEturf, specialized in horse racing, and ZEbet, which focuses on online sports betting and poker. With a 20% market share in French online horse racing, the company has successfully expanded its footprint internationally, establishing active operations in the Netherlands, Belgium, and Spain. Its business model is centered on a digital-native approach, leveraging a loyal user base and a competitive odds structure to challenge legacy monopolies. At the time of acquisition, the group reported significant wagering volumes, positioning itself as a key consolidator in the European "Ready-to-Play" digital ecosystem.