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11/2023100%

Premier Lotteries Ireland acquired by Groupe FDJ

IRELAND Gambling & Betting EV €300–700M

Context

Groupe FDJ has finalized the acquisition of 100% of the share capital of Premier Lotteries Ireland (PLI) for a total consideration representing a strategic move into the international lottery market. This acquisition marks FDJ’s first major venture as a foreign national lottery operator, securing the exclusive rights to the Irish National Lottery through 2034. The strategic rationale for the deal is to capitalize on the high degree of operational and philosophical alignment between the two organizations, particularly regarding responsible gaming and community redistribution. FDJ intends to implement a performance-based growth plan for PLI, focusing on sharing best practices in digital player experience, refreshing the instant-win game portfolio, and harmonizing pan-European draw game launches like EuroDreams. The integration of PLI into FDJ's "Other Activities" division provides the group with a stable, high-margin revenue stream outside of France, significantly bolstering its long-term internationalization objectives while maintaining the local identity and workforce of the Irish operator.

Premier Lotteries Ireland, which reported an EBITDA margin of [members only] in 2022, is valued in this transaction at an EV/EBITDA multiple of 10x–18x.

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Target

Premier Lotteries Ireland (PLI) is the exclusive operator of the Irish National Lottery, holding a license that extends until 2034. Headquartered in Dublin, the company manages a comprehensive portfolio of approximately 45 games, including popular draw games and instant-win products. Its multi-channel distribution strategy reaches consumers through a robust physical network of over 5,300 points of sale, alongside a rapidly growing digital platform that accounts for 15% of total sales. PLI operates with a strong mandate for social contribution, redistributing 65% of its Gross Gaming Revenue (PBJ) to over 4,000 charitable causes and community projects annually. The company’s business model is characterized by high operational stability and a loyal player base, with a focus on delivering a secure, entertaining, and responsible gaming experience to the Irish public.

Ent. Value

€300–700M

Equity Value

[members only]

Multiples

EV / Revenue

2x–6x

EV / EBITDA

10x–18x

EV / EBIT

[members only]

Historical Financials (EUR)

Year
Rev
EBITDA
EBIT
2022
€100–200M
€25–50M
[members only]
2021
€100–200M
€25–50M
[members only]

Other operations with Groupe FDJ

Other operations with Groupe FDJ
DateAcquirerTargetCountrySector
01/2024GROUPE FDJKINDRED GROUPSWEDENGambling & Betting
09/2022GROUPE FDJZETURF GROUPFRANCEGambling & Betting

Similar deals in Gambling & Betting

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DateAcquirerTargetCountrySector
09/2026LOTTOMATICACIRSASPAINGambling & Betting
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05/2026FERTITTA ENTERTAINMENTCAESARS ENTERTAINMENTUNITED STATESGambling & Betting
06/2025FLUTTER ENTERTAINMENTSNAITECHITALYGambling & Betting
01/2024GROUPE FDJKINDRED GROUPSWEDENGambling & Betting
09/2022GROUPE FDJZETURF GROUPFRANCEGambling & Betting
12/2020GAMENET GROUPLOTTOMATICAITALYGambling & Betting
06/2018BLACKSTONECIRSASPAINGambling & Betting
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REFERENCES

Valuation range: EV €300–700M

Revenue range: €100–200M

EBITDA range: €25–50M

EV/Revenue range: 2x - 6x

EV/EBITDA range: 10x - 18x

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Premier Lotteries Ireland by Groupe FDJ are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Target: premier lotteries ireland

FAQ

What transaction does this page cover?

This page covers Groupe FDJ’s acquisition of 100% of Premier Lotteries Ireland, an Irish company specialised in Gambling & Betting, in 2023.

How was the acquisition of Premier Lotteries Ireland by Groupe FDJ valued, and what multiples were paid?

mynth displays the transaction’s enterprise value within the €300–700M band, its EV/EBITDA multiple within the 10x - 18x range, and its EV/revenue multiple within the 2x - 6x range. Exact figures are available to members.

What were Premier Lotteries Ireland’s revenue and EBITDA at the time of the deal?

At the time of the transaction, Premier Lotteries Ireland generated annual revenue estimated in the €100–200M range and EBITDA in the €25–50M bracket (FY 2022). Detailed financial figures are available to members.

What sources support the information on this transaction?

Transaction data and operational intelligence were compiled from independent financial press reporting by specialized M&A publications.

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