At what enterprise value was PREMIER LOTTERIES IRELAND (PLI) acquired in 2023?

During the acquisition of PREMIER LOTTERIES IRELAND (PLI) by GROUPE FDJ in 2023, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 300M - 700M EUR. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 11.0x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of PREMIER LOTTERIES IRELAND (PLI) when it was acquired by GROUPE FDJ?

The estimated EV/EBITDA multiple for PREMIER LOTTERIES IRELAND (PLI) is in the range of 10x - 18x. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 11.0x. Join our community for free to access full valuation data and industry trends.

When was PREMIER LOTTERIES IRELAND (PLI) acquired by GROUPE FDJ?

PREMIER LOTTERIES IRELAND (PLI) was acquired by GROUPE FDJ in 2023.

What was the revenue of PREMIER LOTTERIES IRELAND (PLI) at the time of the deal?

The revenue of PREMIER LOTTERIES IRELAND (PLI) at the time of the deal is estimated to be in the range of 100M - 200M EUR. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of PREMIER LOTTERIES IRELAND (PLI) during the acquisition?

PREMIER LOTTERIES IRELAND (PLI)'s EBITDA is estimated to be in the range of 25M - 50M EUR. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the PREMIER LOTTERIES IRELAND (PLI) acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the PREMIER LOTTERIES IRELAND (PLI) deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.fdjunited.com/wp-content/uploads/2023/12/chiffre-d-affaires-en-progression-de-4-sur-neuf-mois-finalisation-de-l-acquisition-de-zeturf-fin-septembre-et-de-pli-d-but-novem.pdf

← DATABASE

Home Database Retail & ConsumerPREMIER LOTTERIES IRELAND (PLI)

11/2023

PREMIER LOTTERIES IRELAND (PLI) acquired by GROUPE FDJ

IRELAND Gambling & Betting EV 300M - 700M EUR

Context

Groupe FDJ has finalized the acquisition of 100% of the share capital of Premier Lotteries Ireland (PLI) for a total consideration representing a strategic move into the international lottery market. This acquisition marks FDJ’s first major venture as a foreign national lottery operator, securing the exclusive rights to the Irish National Lottery through 2034. The strategic rationale for the deal is to capitalize on the high degree of operational and philosophical alignment between the two organizations, particularly regarding responsible gaming and community redistribution. FDJ intends to implement a performance-based growth plan for PLI, focusing on sharing best practices in digital player experience, refreshing the instant-win game portfolio, and harmonizing pan-European draw game launches like EuroDreams. The integration of PLI into FDJ's "Other Activities" division provides the group with a stable, high-margin revenue stream outside of France, significantly bolstering its long-term internationalization objectives while maintaining the local identity and workforce of the Irish operator.

PREMIER LOTTERIES IRELAND (PLI), which reported an EBITDA margin of LOGIN in 2022, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Retail & Consumer sector (11.0x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

-> Deep-dive in Retail & Consumer market trends

Target

Premier Lotteries Ireland (PLI) is the exclusive operator of the Irish National Lottery, holding a license that extends until 2034. Headquartered in Dublin, the company manages a comprehensive portfolio of approximately 45 games, including popular draw games and instant-win products. Its multi-channel distribution strategy reaches consumers through a robust physical network of over 5,300 points of sale, alongside a rapidly growing digital platform that accounts for 15% of total sales. PLI operates with a strong mandate for social contribution, redistributing 65% of its Gross Gaming Revenue (PBJ) to over 4,000 charitable causes and community projects annually. The company’s business model is characterized by high operational stability and a loyal player base, with a focus on delivering a secure, entertaining, and responsible gaming experience to the Irish public.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (EUR)

Year

Rev

EBITDA

EBIT

2022

2021

Similar deals in Retail & Consumer

List of similar M&A transactions (Date, Acquirer, Target, Country, Sector, Deal Context)
Date	Acquirer	Target	Country	Sector	Deal Context
06/2025	FLUTTER ENTERTAINMENT	SNAITECH	ITALY	Gambling & Betting	Flutter Entertainment has finalized the acquisition of 100% of Snaitech S.p.A. from Playtech plc for a total cash consideration, marking a transformative expansion in the European gambling sector. This strategic acquisition is designed to catapult Flutter to the number one position in Italy, the largest gaming market in Europe, increasing its total market share in the country to approximately 30%
01/2024	GROUPE FDJ	KINDRED GROUP	SWEDEN	Gambling & Betting	Groupe FDJ has launched a recommended public tender offer to acquire 100% of the share capital of Kindred Group. The offer, made at 130 SEK per share, represents a significant premium over Kindred’s historical trading prices (24% over the last closing price and 35% over the 30-day VWAP)
09/2022	GROUPE FDJ	ZETURF GROUP	FRANCE	Gambling & Betting	Groupe FDJ announced the acquisition of 100% of ZEturf Group to strategically enter the online horse racing and poker markets. This transaction is a key component of FDJ’s broader ambition to become a dominant player in the competitive online gaming sector, moving beyond its traditional lottery roots
12/2020	GAMENET GROUP	LOTTOMATICA	ITALY	Gambling & Betting	IGT’s Italian B2C businesses has been acquired by Gamenet Group, a subsidiary of the Apollo-backed Gamma Bidco. Strategically, this acquisition marks the creation of the undisputed market leader in the Italian gaming sector, effectively doubling the group’s size and significantly enhancing its competitive moat across online and retail channels

REFERENCES

Valuation range: EV 300M - 700M EUR

Revenue range: 100M - 200M EUR

EBITDA range: 25M - 50M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PREMIER LOTTERIES IRELAND (PLI) by GROUPE FDJ are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Press release: view release

Target: premier lotteries ireland (pli)

Acquirer: groupe fdj