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M&A

PREMIER LOTTERIES IRELAND (PLI)

Acquired by

GROUPE FDJ

IRELAND Gambling & Betting EV [100m EUR - 500m EUR] 11/2023

Target

PREMIER LOTTERIES IRELAND (PLI)

Acquirer

GROUPE FDJ

Context

Groupe FDJ has finalized the acquisition of 100% of the share capital of Premier Lotteries Ireland (PLI) for a total consideration representing a strategic move into the international lottery market. This acquisition marks FDJ’s first major venture as a foreign national lottery operator, securing the exclusive rights to the Irish National Lottery through 2034. The strategic rationale for the deal is to capitalize on the high degree of operational and philosophical alignment between the two organizations, particularly regarding responsible gaming and community redistribution. FDJ intends to implement a performance-based growth plan for PLI, focusing on sharing best practices in digital player experience, refreshing the instant-win game portfolio, and harmonizing pan-European draw game launches like EuroDreams. The integration of PLI into FDJ's "Other Activities" division provides the group with a stable, high-margin revenue stream outside of France, significantly bolstering its long-term internationalization objectives while maintaining the local identity and workforce of the Irish operator.

Target

Premier Lotteries Ireland (PLI) is the exclusive operator of the Irish National Lottery, holding a license that extends until 2034. Headquartered in Dublin, the company manages a comprehensive portfolio of approximately 45 games, including popular draw games and instant-win products. Its multi-channel distribution strategy reaches consumers through a robust physical network of over 5,300 points of sale, alongside a rapidly growing digital platform that accounts for 15% of total sales. PLI operates with a strong mandate for social contribution, redistributing 65% of its Gross Gaming Revenue (PBJ) to over 4,000 charitable causes and community projects annually. The company’s business model is characterized by high operational stability and a loyal player base, with a focus on delivering a secure, entertaining, and responsible gaming experience to the Irish public.

Ent. Value

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Equity Value

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Multiples Analysis

EV / Revenue

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EV / EBITDA

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EV / EBIT

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Historical Financials (EUR)

Year
Rev
EBITDA
EBIT
2023
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2022
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Other operations with PREMIER LOTTERIES IRELAND (PLI)