At what enterprise value was PREMIER LOTTERIES IRELAND (PLI) acquired in 2023?

During the acquisition of PREMIER LOTTERIES IRELAND (PLI) by GROUPE FDJ in 2023, the transaction's Enterprise Value is estimated to be in the range of 300M - 700M EUR.

What was the EV/EBITDA of PREMIER LOTTERIES IRELAND (PLI) when it was acquired by GROUPE FDJ?

The estimated EV/EBITDA multiple for PREMIER LOTTERIES IRELAND (PLI) is in the range of 10x - 18x.

When was PREMIER LOTTERIES IRELAND (PLI) acquired by GROUPE FDJ?

PREMIER LOTTERIES IRELAND (PLI) was acquired by GROUPE FDJ in 2023.

What was the revenue of PREMIER LOTTERIES IRELAND (PLI) at the time of the deal?

The revenue of PREMIER LOTTERIES IRELAND (PLI) at the time of the deal is estimated to be in the range of 100M - 200M EUR.

What was the EBITDA of PREMIER LOTTERIES IRELAND (PLI) during the acquisition?

PREMIER LOTTERIES IRELAND (PLI)'s EBITDA is estimated to be in the range of 25M - 50M EUR.

How is the data for the PREMIER LOTTERIES IRELAND (PLI) acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the PREMIER LOTTERIES IRELAND (PLI) deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.fdjunited.com/wp-content/uploads/2023/12/chiffre-d-affaires-en-progression-de-4-sur-neuf-mois-finalisation-de-l-acquisition-de-zeturf-fin-septembre-et-de-pli-d-but-novem.pdf

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Home Database Retail & ConsumerPREMIER LOTTERIES IRELAND (PLI)

11/2023

PREMIER LOTTERIES IRELAND (PLI) acquired by GROUPE FDJ

IRELAND Gambling & Betting EV 300M - 700M EUR

Context

Groupe FDJ has finalized the acquisition of 100% of the share capital of Premier Lotteries Ireland (PLI) for a total consideration representing a strategic move into the international lottery market. This acquisition marks FDJ’s first major venture as a foreign national lottery operator, securing the exclusive rights to the Irish National Lottery through 2034. The strategic rationale for the deal is to capitalize on the high degree of operational and philosophical alignment between the two organizations, particularly regarding responsible gaming and community redistribution. FDJ intends to implement a performance-based growth plan for PLI, focusing on sharing best practices in digital player experience, refreshing the instant-win game portfolio, and harmonizing pan-European draw game launches like EuroDreams. The integration of PLI into FDJ's "Other Activities" division provides the group with a stable, high-margin revenue stream outside of France, significantly bolstering its long-term internationalization objectives while maintaining the local identity and workforce of the Irish operator.

PREMIER LOTTERIES IRELAND (PLI), which reported an EBITDA margin of in 2022, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the Retail & Consumer sector (11.2x).

-> Deep-dive in Retail & Consumer market trends

Target

Premier Lotteries Ireland (PLI) is the exclusive operator of the Irish National Lottery, holding a license that extends until 2034. Headquartered in Dublin, the company manages a comprehensive portfolio of approximately 45 games, including popular draw games and instant-win products. Its multi-channel distribution strategy reaches consumers through a robust physical network of over 5,300 points of sale, alongside a rapidly growing digital platform that accounts for 15% of total sales. PLI operates with a strong mandate for social contribution, redistributing 65% of its Gross Gaming Revenue (PBJ) to over 4,000 charitable causes and community projects annually. The company’s business model is characterized by high operational stability and a loyal player base, with a focus on delivering a secure, entertaining, and responsible gaming experience to the Irish public.

Ent. Value

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EV / Revenue

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EV / EBIT

Historical Financials (EUR)

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2021

Similar deals in Gambling & Betting

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
Date	Acquirer	Target	Country	Sector
07/2026	BANIJAY GROUP	JOA	FRANCE	Gambling & Betting
05/2026	Fertitta Entertainment	Caesars Entertainment	UNITED STATES	Gambling & Betting
06/2025	FLUTTER ENTERTAINMENT	SNAITECH	ITALY	Gambling & Betting
01/2024	GROUPE FDJ	KINDRED GROUP	SWEDEN	Gambling & Betting
09/2022	GROUPE FDJ	ZETURF GROUP	FRANCE	Gambling & Betting
12/2020	GAMENET GROUP	LOTTOMATICA	ITALY	Gambling & Betting
10/2017	BLACKSTONE	JOA	FRANCE	Gambling & Betting

REFERENCES

Valuation range: EV 300M - 700M EUR

Revenue range: 100M - 200M EUR

EBITDA range: 25M - 50M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PREMIER LOTTERIES IRELAND (PLI) by GROUPE FDJ are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Target: premier lotteries ireland (pli)

Acquirer: groupe fdj