Flutter Entertainment has finalized the acquisition of 100% of Snaitech S.p.A. from Playtech plc for a total cash consideration, marking a transformative expansion in the European gambling sector. This strategic acquisition is designed to catapult Flutter to the number one position in Italy, the largest gaming market in Europe, increasing its total market share in the country to approximately 30%. The strategic rationale centers on the perfect alignment of Snaitech’s premium Italian brand with Flutter’s international growth strategy, allowing the group to leverage Snaitech’s existing retail and digital infrastructure. For the seller, Playtech, the divestiture allows a strategic refocus on its core B2B technology offerings while returning significant capital to its shareholders. The deal reinforces Flutter's leadership in Western Europe and provides a robust platform for further digital migration in the Italian market.

Snaitech S.p.A. is one of Italy’s premier omni-channel gambling operators, previously functioning as a key subsidiary of the technology firm Playtech plc. The company maintains a leading position in the Italian market, which is recognized as the largest gambling market in Europe. Snaitech’s business model is built on a sophisticated multi-channel approach, combining a powerful online presence with a vast physical retail network for sports betting, horse racing, and gaming machines. As the third-largest online operator in Italy at the time of acquisition, Snaitech controls approximately 10% of the digital market. Its value proposition is centered on its "Snai" brand, high-performance proprietary technology for professional betting, and a comprehensive suite of iGaming products. The company’s established infrastructure and local market expertise make it a critical asset in the highly regulated and competitive Italian gaming landscape.