JOA acquired by BANIJAY GROUP

Blackstone has announced the sale of its entire ownership interest in JOA to Banijay Gaming, bringing to a close nearly nine years of ownership of France’s second-largest casino operator by number of venues. The transaction represents a new chapter for JOA following a period of expansion driven by organic growth and selective acquisitions that strengthened its position in the French regulated gaming market. For Banijay Gaming, the acquisition forms part of a broader strategy to build an integrated European gaming platform. The addition of JOA’s network of casinos, restaurants and hospitality assets complements the group’s existing sports betting and online gaming activities, creating a business spanning both land-based and digital gaming channels. The combination is expected to generate commercial opportunities by leveraging the complementary capabilities of both organisations. Banijay plans to strengthen connections between its digital gaming platforms and JOA’s physical venues while enhancing the overall customer experience through its expertise in entertainment and content creation. Following completion, the companies intend to implement a phased integration programme focused on harmonising operational processes, technology platforms and selected support functions. The combined group also expects to optimise loyalty programmes, consolidate procurement activities and improve operational efficiency across the enlarged organisation. Through this acquisition, Banijay Gaming significantly strengthens its presence in the European gaming industry while advancing its strategy of combining online gaming, land-based casinos and entertainment assets. At the same time, JOA will benefit from the financial resources, operational expertise and international reach of a larger diversified group.

It is worth noting that the fund Blackstone took control of Joa through an LBO in 2017.