Groupe FDJ has launched a recommended public tender offer to acquire 100% of the share capital of Kindred Group. The offer, made at 130 SEK per share, represents a significant premium over Kindred’s historical trading prices (24% over the last closing price and 35% over the 30-day VWAP). This transaction is a transformative step for FDJ, creating a European gambling giant with a highly digitalized profile. The strategic rationale is centered on geographic and product diversification: the combined entity will see its international revenue share jump from 6% to 20%, while digital revenue will double to 29% of the total Gross Gaming Revenue. FDJ specifically targets Kindred’s advanced technological platforms to accelerate its own digital transformation. The deal is unanimously recommended by Kindred's board and has already secured irrevocable undertakings from five major shareholders representing nearly 28% of the capital.

Kindred Group is one of Europe’s leading online gambling operators, boasting over 25 years of expertise in the digital gaming sector. The company manages a diverse portfolio of consumer-facing brands, most notably Unibet, alongside 32Red and Maria Casino. Its comprehensive digital offering includes online sports betting, horseracing, poker, and casino games. Kindred operates a sophisticated, proprietary technological platform that enables high-volume digital transactions and advanced data analytics for player protection. With a strong presence in key Western European markets—including the Netherlands, the UK, France, Sweden, and Belgium—the company focuses exclusively on locally regulated markets (or those in the process of regulation). Kindred is recognized for its "Journey towards Zero" initiative, aiming to derive 0% of its revenue from harmful gambling, underlining a business model that balances high-tech entertainment with rigorous social responsibility standards.