At what enterprise value was YURI & NEIL acquired in 2023?

During the acquisition of YURI & NEIL by EMZ PARTNERS in 2023, the transaction's Enterprise Value is estimated to be in the range of 20M - 50M EUR.

When was YURI & NEIL acquired by EMZ PARTNERS?

YURI & NEIL was acquired by EMZ PARTNERS in 2023.

What was the revenue of YURI & NEIL at the time of the deal?

The revenue of YURI & NEIL at the time of the deal is estimated to be in the range of 5M - 25M EUR.

How is the data for the YURI & NEIL acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the YURI & NEIL deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://emzpartners.com/fr/emz-partners-accompagne-les-fondateurs-de-yuri-neil-dans-leur-prise-de-controle-majoritaire-du-groupe/

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Home Database TMT (Tech, Media, Telecom)YURI & NEIL

11/2023

YURI & NEIL acquired by EMZ PARTNERS

FRANCE Media & Internet / Content & Publishing / Digital Marketing, SEO, SEA, Data Analytics EV 20M - 50M EUR

Context

EMZ Partners has successfully organized a management-sponsored buyout to support the founders of Yuri & Neil in their acquisition of majority control of the group. This strategic operation marks the beginning of a new expansion cycle for the agency, which has demonstrated a remarkable growth trajectory since its inception five years ago. To adequately capitalize this transition, a senior debt facility was arranged and fully subscribed by a banking pool consisting of Caisse d’Epargne Île-de-France (CEIDF), Société Générale, and CIC. The deal is strictly engineered to provide the financial resources necessary for a dual-track strategy: accelerating organic development in core expertises and executing a targeted buy-and-build strategy to acquire new value-added services and expand the group’s international footprint.

YURI & NEIL, which reported an EBITDA margin of in 2023, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (14.8x).

-> Deep-dive in TMT (Tech, Media, Telecom) market trends

Target

Founded in 2018, Yuri & Neil is a high-growth digital marketing agency serving major accounts (e.g., Europcar, Accor, PSG) and startups. The firm began with a core expertise in Search Engine Optimization (SEO) and has since expanded into a comprehensive digital suite including Data, Paid Search (SEA), Social Media, Content, Analytics, and Vocational Training. The agency distinguishes itself through a collaborative, result-oriented approach and a cross-functional organizational model designed to maximize marketing efficiency.

Ent. Value

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EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (EUR)

Year

Rev

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2023

2022

Similar deals in Media & Internet

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
Date	Acquirer	Target	Country	Sector
03/2024	SAGARD	PRIMELIS	FRANCE	Digital Marketing, SEO, SEA, Data Analytics
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11/2023	BLACKSTONE / PERMIRA	ADEVINTA	NORWAY	E-commerce & Marketplaces
06/2023	TOWERBROOK / BANIJAY GROUP	THE INDEPENDENTS	FRANCE	Digital Marketing, SEO, SEA, Data Analytics
05/2023	TOWERBROOK	INFOPRO DIGITAL	FRANCE	Digital Press
12/2022	LAVAZZA	MAXICOFFEE	FRANCE	E-commerce & Marketplaces
01/2022	SEVENTURE PARTNERS / KIMA VENTURES	HARDLOOP	FRANCE	Specialized E-commerce
12/2021	CONSTELLATION AUTOMOTIVE	CARNEXT	UNITED KINGDOM	E-commerce & Marketplaces
12/2021	SOCIETE GENERALE CAPITAL PARTENAIRES	LAFRETO OUTDOOR (GLISS SHOP)	FRANCE	Specialized E-commerce
07/2021	PERMIRA	ADEVINTA	NORWAY	E-commerce & Marketplaces

REFERENCES

Valuation range: EV 20M - 50M EUR

Revenue range: 5M - 25M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of YURI & NEIL by EMZ PARTNERS are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Acquirer: emz partners