mynth
11/2023

YURI & NEIL acquired by EMZ PARTNERS

FRANCE Media & Internet / Content & Publishing / Digital Marketing, SEO, SEA, Data Analytics EV 20M - 50M EUR

Context

EMZ Partners has successfully organized a management-sponsored buyout to support the founders of Yuri & Neil in their acquisition of majority control of the group. This strategic operation marks the beginning of a new expansion cycle for the agency, which has demonstrated a remarkable growth trajectory since its inception five years ago. To adequately capitalize this transition, a senior debt facility was arranged and fully subscribed by a banking pool consisting of Caisse d’Epargne Île-de-France (CEIDF), Société Générale, and CIC. The deal is strictly engineered to provide the financial resources necessary for a dual-track strategy: accelerating organic development in core expertises and executing a targeted buy-and-build strategy to acquire new value-added services and expand the group’s international footprint.

YURI & NEIL, which reported an EBITDA margin of LOGIN in 2023, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (14.8x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Founded in 2018, Yuri & Neil is a high-growth digital marketing agency serving major accounts (e.g., Europcar, Accor, PSG) and startups. The firm began with a core expertise in Search Engine Optimization (SEO) and has since expanded into a comprehensive digital suite including Data, Paid Search (SEA), Social Media, Content, Analytics, and Vocational Training. The agency distinguishes itself through a collaborative, result-oriented approach and a cross-functional organizational model designed to maximize marketing efficiency.

Ent. Value

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Multiples

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EV / EBITDA

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Historical Financials (EUR)

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REFERENCES

Valuation range: EV 20M - 50M EUR

Revenue range: 5M - 25M EUR

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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Press release: view release

Acquirer: emz partners