EMZ Partners invests in Yuri & Neil

FRANCE Media & Internet / Content & Publishing / Digital Marketing, SEO, SEA, Data Analytics EV €20–50M

Context

EMZ Partners has successfully organized a management-sponsored buyout to support the founders of Yuri & Neil in their acquisition of majority control of the group. This strategic operation marks the beginning of a new expansion cycle for the agency, which has demonstrated a remarkable growth trajectory since its inception five years ago. To adequately capitalize this transition, a senior debt facility was arranged and fully subscribed by a banking pool consisting of Caisse d’Epargne Île-de-France (CEIDF), Société Générale, and CIC. The deal is strictly engineered to provide the financial resources necessary for a dual-track strategy: accelerating organic development in core expertises and executing a targeted buy-and-build strategy to acquire new value-added services and expand the group’s international footprint.

Yuri & Neil, which reported an EBITDA margin of [members only] in 2023, is valued in this transaction at an EV/EBITDA multiple of [members only], to compare with the average observed in the TMT (Tech, Media, Telecom) sector (15.3x in 2023).

-> Deep-dive in TMT (Tech, Media, Telecom) market trends

Target

Founded in 2018, Yuri & Neil is a high-growth digital marketing agency serving major accounts (e.g., Europcar, Accor, PSG) and startups. The firm began with a core expertise in Search Engine Optimization (SEO) and has since expanded into a comprehensive digital suite including Data, Paid Search (SEA), Social Media, Content, Analytics, and Vocational Training. The agency distinguishes itself through a collaborative, result-oriented approach and a cross-functional organizational model designed to maximize marketing efficiency.

Ent. Value

€20–50M

Equity Value

[members only]

Multiples

EV / Revenue

2x–6x

EV / EBITDA

[members only]

EV / EBIT

[members only]

Historical Financials (EUR)

Year

Rev

EBITDA

EBIT

2023

2022

Other operations with EMZ Partners

Other operations with EMZ Partners
Date	Acquirer	Target	Country	Sector
06/2026	EMZ PARTNERS / BPIFRANCE / AMUNDI PRIVATE EQUITY	NEXTEAM	FRANCE	Aerostructures
01/2026	EMZ PARTNERS	SNIC TECHNOLOGIES	FRANCE	Railways
07/2024	EMZ PARTNERS	FAUCHE	FRANCE	Maintenance
12/2018	EMZ PARTNERS	VIGNAL GROUP	FRANCE	Auto Parts & Systems
06/2018	EMZ PARTNERS / BNP PARIBAS DEVELOPPEMENT / IDIA CAPITAL INVESTISSEMENT	DIAM	FRANCE	Marketing & Events

Similar deals in Media & Internet

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Date	Acquirer	Target	Country	Sector
03/2024	SAGARD	PRIMELIS	FRANCE	Digital Marketing, SEO, SEA, Data Analytics
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11/2023	BLACKSTONE / PERMIRA	ADEVINTA	NORWAY	E-commerce & Marketplaces
06/2023	TOWERBROOK / BANIJAY GROUP	THE INDEPENDENTS	FRANCE	Digital Marketing, SEO, SEA, Data Analytics
05/2023	TOWERBROOK	INFOPRO DIGITAL	FRANCE	Digital Press
12/2022	LAVAZZA	MAXICOFFEE	FRANCE	E-commerce & Marketplaces
01/2022	SEVENTURE PARTNERS / KIMA VENTURES	HARDLOOP	FRANCE	Specialized E-commerce
12/2021	CONSTELLATION AUTOMOTIVE	CARNEXT	UNITED KINGDOM	E-commerce & Marketplaces
12/2021	SOCIETE GENERALE CAPITAL PARTENAIRES	LAFRETO OUTDOOR (GLISS SHOP)	FRANCE	Specialized E-commerce
07/2021	PERMIRA	ADEVINTA	NORWAY	E-commerce & Marketplaces

REFERENCES

Valuation range: EV €20–50M

Revenue range: €5–25M

EV/Revenue range: 2x - 6x

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Yuri & Neil by EMZ Partners are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Acquirer: emz partners

FAQ

What transaction does this page cover?

This page covers the acquisition of a minority stake in Yuri & Neil, a French company specialised in Content & Publishing, by EMZ Partners in 2023, structured as a leveraged buyout (LBO).

How was the acquisition of Yuri & Neil by EMZ Partners valued, and what multiples were paid?

mynth displays the transaction’s enterprise value within the €20–50M band and its EV/revenue multiple within the 2x - 6x range. Exact figures are available to members.

What was Yuri & Neil’s revenue at the time of the deal?

At the time of the transaction, Yuri & Neil’s annual revenue was estimated within the €5–25M range (FY 2023). Detailed financial figures are available to members.

How does the valuation of Yuri & Neil compare to benchmarks in the TMT (Tech, Media, Telecom) sector?

Transaction multiples for this specific deal are exclusively reserved for mynth members. Nevertheless, transactions tracked by mynth in this sector reveal an average benchmark multiple of 15.3x EBITDA during 2023.

What sources support the information on this transaction?

Information on this transaction is sourced from the official corporate announcement published by the parties, corroborated by a private document shared by the community and verified by the mynth team to ensure the accuracy of the shared information.

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