Context

EMZ Partners has successfully organized a management-sponsored buyout to support the founders of Yuri & Neil in their acquisition of majority control of the group. This strategic operation marks the beginning of a new expansion cycle for the agency, which has demonstrated a remarkable growth trajectory since its inception five years ago. To adequately capitalize this transition, a senior debt facility was arranged and fully subscribed by a banking pool consisting of Caisse d’Epargne Île-de-France (CEIDF), Société Générale, and CIC. The deal is strictly engineered to provide the financial resources necessary for a dual-track strategy: accelerating organic development in core expertises and executing a targeted buy-and-build strategy to acquire new value-added services and expand the group’s international footprint.

Target

Founded in 2018, Yuri & Neil is a high-growth digital marketing agency serving major accounts (e.g., Europcar, Accor, PSG) and startups. The firm began with a core expertise in Search Engine Optimization (SEO) and has since expanded into a comprehensive digital suite including Data, Paid Search (SEA), Social Media, Content, Analytics, and Vocational Training. The agency distinguishes itself through a collaborative, result-oriented approach and a cross-functional organizational model designed to maximize marketing efficiency.