At what enterprise value was PRIMELIS acquired in 2024?

During the acquisition of PRIMELIS by SAGARD in 2024, the transaction's Enterprise Value is estimated to be in the range of 100M - 350M EUR.

What was the EV/EBITDA of PRIMELIS when it was acquired by SAGARD?

The estimated EV/EBITDA multiple for PRIMELIS is in the range of 10x - 18x.

When was PRIMELIS acquired by SAGARD?

PRIMELIS was acquired by SAGARD in 2024.

What was the revenue of PRIMELIS at the time of the deal?

The revenue of PRIMELIS at the time of the deal is estimated to be in the range of 25M - 50M EUR.

What was the EBITDA of PRIMELIS during the acquisition?

PRIMELIS's EBITDA is estimated to be in the range of 5M - 25M EUR.

How is the data for the PRIMELIS acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the PRIMELIS deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.sagard.com/blog/2024/03/27/sagard-enters-into-exclusive-negotiations-with-primelis-management-and-initiative-finance-to-invest-in-primelis/

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Home Database TMT (Tech, Media, Telecom)PRIMELIS

03/2024

PRIMELIS acquired by SAGARD

FRANCE Media & Internet / Content & Publishing / Digital Marketing, SEO, SEA, Data Analytics EV 100M - 350M EUR

Context

Sagard has emerged as the winner of a competitive auction process managed by Amala Partners and eCap Partner, acquiring a majority stake in Primelis. The transaction values the company with a premium valuation underpinned by a 40% average annual growth rate over the last five years. The financing package includes a unitranche debt provided by Eurazeo Private Debt, which is structured to potentially evolve into a senior debt with PIK (Payment-in-Kind) interest to maximize reinvestment into growth. The deal also includes a dedicated CAPEX line strictly engineered to fund an upcoming build-up strategy. Following the successful "cracking" of the US market, this new partnership is designed to transform Primelis into a global MarTech leader with imminent launches planned for Canada, Mexico, and the United Kingdom.

It is worth noting that the fund Initiative & Finance took control of Primelis through an LBO in 2018.

PRIMELIS, which reported an EBITDA margin of in 2024, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the TMT (Tech, Media, Telecom) sector (15.3x).

-> Deep-dive in TMT (Tech, Media, Telecom) market trends

Target

Primelis is a high-growth digital marketing agency that has evolved into a "SaaS-enabled" platform, specializing in organic search (SEO), paid search (SEA), and social media advertising. Originally a pure consulting firm, the company shifted its strategy in 2017 to develop proprietary tracking and optimization software. These tools, which were initially for internal use by consultants, are now marketed directly to advertisers as a standalone or bundled SaaS offering. This hybrid model allows the firm to act as a "tech-tooled agency" or a "consultancy-backed SaaS platform," effectively using technology as a Trojan horse to enter major accounts.

Ent. Value

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2023

Other operations with PRIMELIS

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
Date	Acquirer	Target	Country	Sector
12/2018	INITIATIVE & FINANCE	PRIMELIS	FRANCE	Digital Marketing, SEO, SEA, Data Analytics

REFERENCES

Valuation range: EV 100M - 350M EUR

Revenue range: 25M - 50M EUR

EBITDA range: 5M - 25M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PRIMELIS by SAGARD are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Target: primelis

Acquirer: sagard