THE INDEPENDENTS acquired by TOWERBROOK & BANIJAY GROUP
Context
The Independents finalized a $400 million fundraising round led by TowerBrook and FL Entertainment, representing a massive secondary leveraged growth operation. This investment, which followed a successful debt financing round led by BIL, Société Générale, and others, is intended to accelerate the group's international expansion and acquisition strategy. The group's ambition is to more than double in size by 2025. The deal allowed for the exit of Cathay Capital while providing the financial backing for the group to further consolidate its position as a "one-stop-shop" partner for iconic luxury brands worldwide.
THE INDEPENDENTS, which reported an EBITDA margin of LOGIN in 2023, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (14.8x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Founded in 2017, The Independents is a preeminent global marketing and communications group exclusively dedicated to premium luxury, fashion, design, and lifestyle brands. Operating through a synergistic portfolio of highly renowned specialized agencies, the enterprise offers a comprehensive suite of services encompassing digital marketing, content creation, high-end event management, and influencer strategy. The group boasts a perfectly balanced global footprint across North America, Europe, the Middle East, and Asia, catering to a vast portfolio of top-tier, iconic corporate clients. Benefiting from a robust historical growth trajectory, the firm acts as a major cross-sector leader, constantly leveraging its integrated expertise to transform its clients into cultural brands while actively pursuing an ambitious global consolidation strategy.
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Historical Financials (USD)
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|---|---|---|---|---|---|
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| 12/2022 | LAVAZZA | MAXICOFFEE | FRANCE | Media & Internet | Lavazza announced the acquisition of 100% of the share capital of MaxiCoffee, France’s leading coffee‑focused online and multi‑channel platform, with a view to strengthening its position in the French market and expanding its e‑commerce footprint. The transaction is structured as a full‑control purchase, with Lavazza becoming the majority owner while current founder and Chairman Christophe Brancato retains a minority stake and continues to lead the company at the operational level. Lavazza’s rationale is to embed a leading French multi‑brand coffee retailer within its own international network, thereby gaining instant scale in B2C and B2B channels and accelerating its digital presence without diluting MaxiCoffee’s established business model |
| 01/2022 | SEVENTURE PARTNERS / KIMA VENTURES | HARDLOOP | FRANCE | Media & Internet | Hardloop completed a EUR3 million funding round to accelerate the development of its technological platform and support its European expansion. The round was led by historical investors Seventure Partners and SGPA, alongside a pool of Business Angels and banking partners (Banque Palatine, LCL, Societe Generale). A key component of this transaction is the opening of the company's capital to its employees, allowing the first wave of staff to become shareholders alongside the founders. |
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| 04/2021 | HIVEST CAPITAL PARTNERS | VIDELIO | FRANCE | Media & Internet | This transaction is a public-to-private leveraged buyout. The newly formed consortium, acting in concert, signed a binding investment protocol to execute a simplified tender offer aimed at acquiring all outstanding floating shares and delisting the target from the stock exchange. The complex operational structure involves the incoming private equity firm directly acquiring a significant minority stake in the listed entity, coupled with a simultaneous direct equity injection and share purchase within the historical owners' overarching holding company |
| 02/2021 | INSIGHT PARTNERS | IAD | FRANCE | Media & Internet | Insight Partners is acquiring a minority equity stake in iad International. The transaction was announced in February 2021 and follows a competitive sale process led by Lazard and JP Morgan. Existing shareholders including IK Investment Partners, Five Arrows Principal Investments, Naxicap Partners and the company’s founders will retain significant ownership after the closing. The deal is structured as a full‑equity purchase, with the possibility of subsequent unitranche financing to fund future growth |
REFERENCES
Revenue range: 250M - 500M USD
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Press release: view release
Acquirer: towerbrook / banijay group