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M&A

THE INDEPENDENTS

Acquired by

TOWERBROOK / BANIJAY GROUP

FRANCE Media & Internet / Content & Publishing / Digital Marketing, SEO, SEA, Data Analytics REV 100m USD - 500m USD 06/2023

Target

THE INDEPENDENTS

Acquirer

TOWERBROOK / BANIJAY GROUP

Context

The Independents finalized a $400 million fundraising round led by TowerBrook and FL Entertainment, representing a massive secondary leveraged growth operation. This investment, which followed a successful debt financing round led by BIL, Société Générale, and others, is intended to accelerate the group's international expansion and acquisition strategy. The group's ambition is to more than double in size by 2025. The deal allowed for the exit of Cathay Capital while providing the financial backing for the group to further consolidate its position as a "one-stop-shop" partner for iconic luxury brands worldwide.

THE INDEPENDENTS, which reported an EBITDA margin of LOGIN in 2023, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (13.6x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Founded in 2017, The Independents is a preeminent global marketing and communications group exclusively dedicated to premium luxury, fashion, design, and lifestyle brands. Operating through a synergistic portfolio of highly renowned specialized agencies, the enterprise offers a comprehensive suite of services encompassing digital marketing, content creation, high-end event management, and influencer strategy. The group boasts a perfectly balanced global footprint across North America, Europe, the Middle East, and Asia, catering to a vast portfolio of top-tier, iconic corporate clients. Benefiting from a robust historical growth trajectory, the firm acts as a major cross-sector leader, constantly leveraging its integrated expertise to transform its clients into cultural brands while actively pursuing an ambitious global consolidation strategy.

Ent. Value

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Equity Value

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Multiples Analysis

EV / Revenue

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EV / EBITDA

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EV / EBIT

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Historical Financials (USD)

Year
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EBITDA
EBIT
2023
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2022
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Other operations with THE INDEPENDENTS

REFERENCES

Authors: mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Press release: view release

Acquirer: towerbrook