LINK Mobility acquired Message Broadcast to establish a significant foothold in the United States, positioning itself to capture growth in a fragmented and fast-paced market. The acquisition is designed to integrate a proprietary, high-margin communication platform into the Group's global ecosystem, significantly contributing to organic growth and overall profitability. By onboarding a management team with extensive industry experience, the Group aims to leverage existing relationships with blue-chip enterprise clients in sectors such as utilities and healthcare, where mission-critical communication is a non-negotiable requirement. This transaction is a central component of the Group's strategy to expand its product offerings and geographic footprint while maintaining its focus on scalability and innovation. The combined organization benefits from enhanced cross-selling opportunities and a broader, more diversified customer portfolio, accelerating the Group’s ambition to become the leading provider of B2C mobile messaging solutions in the North American market.

MESSAGE BROADCAST, which reported an EBITDA margin of LOGIN in 2020, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN discount to the average currently observed in the TMT (Tech, Media, Telecom) sector (12.8x).

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