MESSAGE BROADCAST
Acquired by
OCEANSOUND PARTNERS
MESSAGE BROADCAST acquired by OCEANSOUND PARTNERS
Target
MESSAGE BROADCAST
Acquirer
OCEANSOUND PARTNERS
Context
LINK Mobility has executed a strategic divestiture of its Message Broadcast subsidiary to focus on core operational priorities within the European market. This transaction aligns with the seller’s portfolio optimization strategy, aiming to improve earnings predictability by exiting a niche, weather-dependent segment with high revenue variability. The exit allows the seller to streamline its operational focus toward broader enterprise digital messaging, supported by a strong contract backlog and stable growth profiles in the European market. By separating this business from the parent organization, the transaction also facilitates a significant deleveraging of the seller's balance sheet, providing immediate liquidity to enhance the capital structure.
MESSAGE BROADCAST, which reported an EBITDA margin of LOGIN in 2022, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN premium to the average currently observed in the TMT (Tech, Media, Telecom) sector (12.8x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Message Broadcast provides specialized messaging solutions and critical event notification systems tailored for the highly regulated utilities industry. The business model is centered on providing mission-critical communication infrastructure that enables utilities to manage high-volume transactional alerts and real-time event-based messaging. Its value proposition is built upon reliability and the ability to operate within complex, regulated utility environments where accurate, time-sensitive communication is required. The company’s strategy focuses on delivering niche, high-value alerting services that function as a critical utility-grade communication layer. By providing tools that are adaptable to weather-dependent events and specific customer operational needs, the firm facilitates direct, reliable connectivity between utility providers and their customers.
Ent. Value
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Equity Value
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Multiples Analysis
EV / Revenue
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EV / EBITDA
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EV / EBIT
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Historical Financials (USD)
Other operations with MESSAGE BROADCAST
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 06/2021 | LINK MOBILITY | MESSAGE BROADCAST | UNITED STATES | Software | LINK Mobility acquired Message Broadcast to establish a significant foothold in the United States, positioning itself to capture growth in a fragmented and fast-paced market. The acquisition is designed to integrate a proprietary, high-margin communication platform into the Group's global ecosystem, significantly contributing to organic growth and overall profitability. By onboarding a management team with extensive industry experience, the Group aims to leverage existing relationships with blue-chip enterprise clients in sectors such as utilities and healthcare, where mission-critical communication is a non-negotiable requirement. This transaction is a central component of the Group's strategy to expand its product offerings and geographic footprint while maintaining its focus on scalability and innovation. The combined organization benefits from enhanced cross-selling opportunities and a broader, more diversified customer portfolio, accelerating the Group’s ambition to become the leading provider of B2C mobile messaging solutions in the North American market. |
REFERENCES
Authors: mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Press release: view release
Acquirer: oceansound partners