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11/2023100%

Message Broadcast acquired by Oceansound Partners

UNITED STATES Software / MarTech EV $300–700M

Context

LINK Mobility has executed a strategic divestiture of its Message Broadcast subsidiary to focus on core operational priorities within the European market. This transaction aligns with the seller’s portfolio optimization strategy, aiming to improve earnings predictability by exiting a niche, weather-dependent segment with high revenue variability. The exit allows the seller to streamline its operational focus toward broader enterprise digital messaging, supported by a strong contract backlog and stable growth profiles in the European market. By separating this business from the parent organization, the transaction also facilitates a significant deleveraging of the seller's balance sheet, providing immediate liquidity to enhance the capital structure.

In the past, Message Broadcast was acquired by Link Mobility in 2021 as part of its expansion strategy.

Message Broadcast, which reported an EBITDA margin of [members only] in 2022, is valued in this transaction at an EV/EBITDA multiple of 10x–18x, standing directly in line with the average observed in the TMT (Tech, Media, Telecom) sector (15.3x in 2023).

-> Deep-dive in TMT (Tech, Media, Telecom) market trends

Target

Message Broadcast provides specialized messaging solutions and critical event notification systems tailored for the highly regulated utilities industry. The business model is centered on providing mission-critical communication infrastructure that enables utilities to manage high-volume transactional alerts and real-time event-based messaging. Its value proposition is built upon reliability and the ability to operate within complex, regulated utility environments where accurate, time-sensitive communication is required. The company’s strategy focuses on delivering niche, high-value alerting services that function as a critical utility-grade communication layer. By providing tools that are adaptable to weather-dependent events and specific customer operational needs, the firm facilitates direct, reliable connectivity between utility providers and their customers.

Ent. Value

$300–700M

Equity Value

[members only]

Multiples

EV / Revenue

[members only]

EV / EBITDA

10x–18x

EV / EBIT

[members only]

Historical Financials (USD)

Year
Rev
EBITDA
EBIT
2022
[members only]
$5–25M
[members only]
2021
[members only]
$5–25M
[members only]

Other operations with Message Broadcast

Other operations with Message Broadcast
DateAcquirerTargetCountrySector
06/2021LINK MOBILITYMESSAGE BROADCASTUNITED STATESMarTech

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REFERENCES

Valuation range: EV $300–700M

EBITDA range: $5–25M

EV/EBITDA range: 10x - 18x

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Message Broadcast by Oceansound Partners are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Acquirer: oceansound partners

FAQ

What transaction does this page cover?

This page covers Oceansound Partners’s acquisition of 100% of Message Broadcast, an American company specialised in MarTech, in 2023. This followed an earlier holding cycle initiated in June 2021, when the company was acquired by Link Mobility.

How was the acquisition of Message Broadcast by Oceansound Partners valued, and what multiples were paid?

mynth displays the transaction’s enterprise value within the $300–700M band and its EV/EBITDA multiple within the 10x - 18x range. Exact figures are available to members.

What was Message Broadcast’s EBITDA at the time of the deal?

At the time of the transaction, Message Broadcast’s EBITDA was estimated within the $5–25M bracket (FY 2022). Detailed financial figures are available to members.

How does the valuation of Message Broadcast compare to benchmarks in the TMT (Tech, Media, Telecom) sector?

With an estimated multiple range of 10x - 18x, the transaction stands directly in line with historical averages for the TMT (Tech, Media, Telecom) sector (15.3x in 2023).

What sources support the information on this transaction?

Data on this transaction was compiled from the official corporate announcement published by the parties, combined with independent reporting from specialized financial and M&A publications.

What is mynth?

mynth is the first free M&A database dedicated to Small & Mid-Cap transactions. We centralize Enterprise Values, revenue multiples, EBITDA multiples and transaction financials that are typically locked behind five-figure subscriptions on platforms like Capital IQ or Mergermarket. On mynth, searching and browsing deals is completely free. Our mission is simple: make professional-grade valuation intelligence accessible to every M&A advisor, independent consultant, Private Equity professional and student, without the burden of expensive annual licenses.