The acquisition of SMS.it represents a pivotal strategic move for LINK Mobility, aimed at securing a dominant market position within the Italian mobile messaging sector. By integrating SMS.it, which operates an independent mobile network and maintains key interworking agreements with Italian operators, LINK Mobility gains immediate access to significant messaging volume and an established customer base. This acquisition is part of the Group’s broader strategy to expand its European footprint through the consolidation of leading regional players, thereby enhancing its ability to provide scalable, cross-border mobile communication services. The strategic rationale is driven by the demand for digital convergence and the necessity for robust, high-uptime messaging infrastructure to support enterprise-to-consumer communication.

SMS ITALIA, which reported an EBITDA margin of LOGIN in 2017, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN discount to the average currently observed in the TMT (Tech, Media, Telecom) sector (12.8x).

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