mynth
10/2018100%

Link Mobility acquired by Abry Partners

NORWAY Software / MarTech EV NOK 1–10bn

Context

In a landmark European tech transaction, Abry Partners, via its vehicle Victory Partners VIII Norway AS, has launched a recommended voluntary cash offer to acquire the entire issued share capital of LINK Mobility Group ASA. The transaction is structured as a public-to-private (P2P) takeover, with the board of directors of LINK Mobility providing a unanimous recommendation in favor of the deal. Notably, the transaction includes a substantial management roll-over, where key executive investors are reinvesting a portion of their holdings (representing 14.7% of the company) into the new holding structure. This alignment of interests, combined with pre-acceptances from institutional shareholders, secured approximately 54% of the share capital at the announcement date. This leveraged buyout is designed to provide LINK Mobility with the private capital and operational flexibility required to pursue a grander global scale. For Abry Partners, this acquisition serves as a strategic entry point into the European CPaaS market, providing a platform for further regional consolidation. The deal highlights the ongoing trend of US-based private equity firms seeking "alpha" in the European mid-market technology sector by targeting high-growth, mission-critical software platforms.

This platform was built through multiple acquisitions, including SMS Italia (2018) and Teracomm (2018), illustrating an active consolidation strategy.

Link Mobility, which reported an EBITDA margin of [members only] in 2017, is valued in this transaction at an EV/EBITDA multiple of Above 20x, to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (14.6x in 2026).

-> Deep-dive in TMT (Tech, Media, Telecom) market trends

Target

LINK Mobility Group ASA is a leading European provider of mobile messaging and Communications Platform as a Service (CPaaS) solutions. Headquartered in Oslo, the company facilitates seamless interaction between enterprises and their customers through a variety of mobile channels, including SMS, RCS, WhatsApp, and mobile payment services. By providing highly scalable Application Programming Interfaces (APIs), LINK Mobility enables businesses to automate customer engagement, deliver mission-critical notifications, and streamline mobile marketing campaigns across a diverse range of industries. Positioned as one of the fastest-growing companies in its sector, LINK Mobility holds a dominant market-leading position across Northern and Central Europe. The company has successfully executed a rapid consolidation strategy, acquiring numerous local players to build a formidable international footprint. Its business model is characterized by high transaction volumes and recurring revenue streams, supported by a specialized cloud infrastructure that ensures secure and reliable message delivery for over 20,000 corporate clients.

Ent. Value

NOK 1–10bn

Equity Value

[members only]

Multiples

EV / Revenue

2x–6x

EV / EBITDA

Above 20x

EV / EBIT

Above 20x

Historical Financials (NOK)

Year
Rev
EBITDA
EBIT
2017
NOK 1–10bn
NOK 100–200M
NOK 25–50M
2016
NOK 1–10bn
NOK 100–200M
NOK 25–50M

Other operations with Link Mobility

Other operations with Link Mobility
DateAcquirerTargetCountrySector
06/2021LINK MOBILITYMESSAGE BROADCASTUNITED STATESMarTech
02/2018LINK MOBILITYTERACOMMBULGARIAMarTech
01/2018LINK MOBILITYTOTALCONNECTITALYMarTech
01/2018LINK MOBILITYHORISEN MESSAGINGSWITZERLANDMarTech
01/2018LINK MOBILITYSMS ITALIAITALYOperators

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REFERENCES

Valuation range: EV NOK 1–10bn

Revenue range: NOK 1–10bn

EBITDA range: NOK 100–200M

EV/Revenue range: 2x - 6x

EV/EBITDA range: Above 20x

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Link Mobility by Abry Partners are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Target: link mobility

Acquirer: abry partners

FAQ

What transaction does this page cover?

This page covers Abry Partners’s acquisition of 100% of Link Mobility, a Norwegian company specialised in MarTech, in 2018.

How was the acquisition of Link Mobility by Abry Partners valued, and what multiples were paid?

mynth displays the transaction’s enterprise value within the NOK 1–10bn band, its EV/EBITDA multiple within the Above 20x range, and its EV/revenue multiple within the 2x - 6x range. Exact figures are available to members.

What were Link Mobility’s revenue and EBITDA at the time of the deal?

At the time of the transaction, Link Mobility generated annual revenue estimated in the NOK 1–10bn range and EBITDA in the NOK 100–200M bracket (FY 2017). Detailed financial figures are available to members.

How does the valuation of Link Mobility compare to benchmarks in the TMT (Tech, Media, Telecom) sector?

With an estimated valuation multiple in the range of Above 20x in 2018, the transaction reflects historical valuation standards. By way of comparison, in 2026 companies in the TMT (Tech, Media, Telecom) sector are valued at a multiple of 14.6x EBITDA.

What sources support the information on this transaction?

Information on this transaction is sourced from the official corporate announcement published by the parties, corroborated by a private document shared by the community and verified by the mynth team to ensure the accuracy of the shared information.

What is mynth?

mynth is the first free M&A database dedicated to Small & Mid-Cap transactions. We centralize Enterprise Values, revenue multiples, EBITDA multiples and transaction financials that are typically locked behind five-figure subscriptions on platforms like Capital IQ or Mergermarket. On mynth, searching and browsing deals is completely free. Our mission is simple: make professional-grade valuation intelligence accessible to every M&A advisor, independent consultant, Private Equity professional and student, without the burden of expensive annual licenses.