mynth
← DATABASE
01/2018

HORISEN MESSAGING acquired by LINK MOBILITY

SWITZERLAND Software / MarTech EV 0M - 15M EUR

Context

LINK Mobility Group ASA completed the acquisition of 100% of the voting equity instruments of Horisen Messaging, a Swiss-based subsidiary carved out from HORISEN AG. The acquisition was a strategic move by LINK Mobility to consolidate its position in the European mobile messaging market. By acquiring Horisen Messaging, LINK Mobility secured a dominant market position in Switzerland, holding over 30% of the market share, and gained access to a valuable international messaging network. For the seller (HORISEN AG), the divestiture served as a corporate restructuring to separate the operational SMS trading business from its core software technology platform, allowing the parent company to pivot to a "pure product house" model while maintaining a commercial relationship as a technology vendor to LINK Mobility.

HORISEN MESSAGING, which reported an EBITDA margin of in 2018, is valued in this transaction at an EV/EBITDA multiple of , a level than the average currently observed in the TMT (Tech, Media, Telecom) sector (15.3x).

-> Deep-dive in TMT (Tech, Media, Telecom) market trends

Target

Horisen Messaging is a leading mobile messaging provider in Switzerland, specializing in high-volume, enterprise-grade text messaging services. The company maintains a significant market presence, leveraging a robust international network to facilitate wholesale bulk messaging traffic. Its business model is predicated on providing reliable, high-quality connectivity for both large-scale retail clients and wholesale partners, ensuring seamless delivery across complex global telecommunications infrastructure. The firm’s value proposition is built upon technical reliability and extensive expertise in telecom operations and mobile marketing. By handling high-quality, responsive traffic, the company has established itself as an essential partner for organizations requiring dependable communication solutions.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (EUR)

Year
Rev
EBITDA
EBIT
2018
2017

Similar deals in Software

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
DateAcquirerTargetCountrySector
02/2018IK PARTNERSQUESTEL GROUPFRANCEIndustry-Specific Software
02/2018LINK MOBILITYTERACOMMBULGARIAMarTech
01/2018LINK MOBILITYTOTALCONNECTITALYMarTech
01/2018CORSAIR CAPITALRGI GROUPITALYFinancial Services / Banking
10/2017FIVE ARROWSA2MAC1FRANCEAutomotive
06/2017HG CAPITAL / GIC / MONTAGU PRIVATE EQUITY / ICGVISMA GROUPNORWAYERP, HR & Finance
12/2016PARTECH VENTURESECOVADISFRANCEIndustry-Specific Software
07/2016ARDIANDEDALUSITALYHealthcare
06/2016INFOPRO DIGITALEBPBELGIUMConstruction / Real Estate
04/2016ASTORGFLOWBIRD (EX PARKEON)FRANCEIndustry-Specific Software

REFERENCES

Valuation range: EV 0M - 15M EUR

EBITDA range: 0M - 5M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of HORISEN MESSAGING by LINK MOBILITY are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Target: horisen messaging

Acquirer: link mobility