HORISEN MESSAGING acquired by LINK MOBILITY
Context
LINK Mobility Group ASA completed the acquisition of 100% of the voting equity instruments of Horisen Messaging, a Swiss-based subsidiary carved out from HORISEN AG. The acquisition was a strategic move by LINK Mobility to consolidate its position in the European mobile messaging market. By acquiring Horisen Messaging, LINK Mobility secured a dominant market position in Switzerland, holding over 30% of the market share, and gained access to a valuable international messaging network. For the seller (HORISEN AG), the divestiture served as a corporate restructuring to separate the operational SMS trading business from its core software technology platform, allowing the parent company to pivot to a "pure product house" model while maintaining a commercial relationship as a technology vendor to LINK Mobility.
HORISEN MESSAGING, which reported an EBITDA margin of in 2018, is valued in this transaction at an EV/EBITDA multiple of , a level than the average currently observed in the TMT (Tech, Media, Telecom) sector (15.3x).
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Target
Horisen Messaging is a leading mobile messaging provider in Switzerland, specializing in high-volume, enterprise-grade text messaging services. The company maintains a significant market presence, leveraging a robust international network to facilitate wholesale bulk messaging traffic. Its business model is predicated on providing reliable, high-quality connectivity for both large-scale retail clients and wholesale partners, ensuring seamless delivery across complex global telecommunications infrastructure. The firm’s value proposition is built upon technical reliability and extensive expertise in telecom operations and mobile marketing. By handling high-quality, responsive traffic, the company has established itself as an essential partner for organizations requiring dependable communication solutions.
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REFERENCES
Valuation range: EV 0M - 15M EUR
EBITDA range: 0M - 5M EUR
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Target: horisen messaging
Acquirer: link mobility