Jde Peets acquired by Keurig Dr Pepper
Context
Keurig Dr Pepper completed the acquisition of JDE Peet’s in April 2026 through a recommended public cash offer, taking effective control of 96.22% of JDE Peet’s outstanding shares and paving the way to full delisting from Euronext Amsterdam. The transaction is structured as an all‑cash, platform‑building move that creates a global coffee powerhouse by combining JDE Peet’s deeply embedded coffee brands and international footprint with Keurig Dr Pepper’s leading single‑serve coffee platform and North American beverage infrastructure. Under the strategic roadmap, Keurig Dr Pepper plans to separate into two independent U.S.‑listed entities: a North American refreshment beverage company and a pure‑play global coffee business, with JDE Peet’s forming the core of the latter. The deal allows Keurig Dr Pepper to consolidate more than a dozen global coffee brands, including Peet’s, Jacobs, L’Or, and Douwe Egberts, under a unified global coffee platform, while JDE Peet’s gains access to Keurig’s installed base and innovation engine in pods and in‑home coffee systems. The combined coffee entity, intended to be led by Rafael Oliveira as CEO, is expected to generate in the mid‑teen‑billion‑dollar range of annual sales and target operational synergies through supply‑chain integration, brand consolidation, and shared back‑office functions.
As a reminder, Jde Peets had previously acquired Les 2 Marmottes in 2022 as part of its expansion strategy.
Jde Peets, which reported an EBITDA margin of [members only] in 2025, is valued in this transaction at an EV/EBITDA multiple of 10x–18x, standing directly in line with the average currently observed in the AgriFood sector (11.5x in 2026).
-> Deep-dive in AgriFood market trends
Target
JDE Peet’s is a Netherlands‑based global food and beverage group and one of the largest coffee and tea companies worldwide. The company owns a portfolio of well‑recognized brands such as Jacobs, L’Or, Senseo, Tassimo, Jacques Vabre, and Grand’Mère, which are distributed across multiple channels including retail, foodservice, and e‑commerce. With coffee representing the vast majority of its turnover and tea and infusions still a smaller but growing segment, JDE Peet’s operates in a highly competitive, capital‑intensive industry where scale, brand equity, and distribution density are central to margin structure and long‑term value creation. The group combines industrial manufacturing capabilities with end‑to‑end supply‑chain management, including sourcing, roasting, blending, packaging, and marketing, enabling it to capture margin across several value‑chain layers. Over recent years, JDE Peet’s has pursued a strategy of portfolio diversification and innovation, particularly in premium, specialty, and plant‑based beverage categories, to mitigate the cyclicality of traditional coffee and tap into health‑conscious and experiential‑driven consumer trends.
Ent. Value
$20–50bn
Equity Value
[members only]
Multiples
EV / Revenue
1x–3x
EV / EBITDA
10x–18x
EV / EBIT
15x–25x
Historical Financials (USD)
Other operations with Jde Peets
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 09/2022 | JDE PEETS | LES 2 MARMOTTES | FRANCE | Coffee & Tea |
Other operations with Keurig Dr Pepper
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 09/2018 | KEURIG DR PEPPER | CORE NUTRITION | UNITED STATES | Soft Drinks |
| 12/2015 | JAB BEECH | KEURIG DR PEPPER | UNITED STATES | Beverages |
Similar deals in Food Processing
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 02/2026 | REFRESCO | SUNOPTA | UNITED STATES | Soft Drinks |
| 02/2026 | GREENYARD | GELAGRI BRETAGNE | FRANCE | Food Products |
| 01/2026 | IDAK FOOD GROUP | ONORE | FRANCE | Food Products |
| 01/2026 | FRIULIA | PINTAUDI | ITALY | Food Products |
| 01/2026 | ILLVA SARONNO | DELITE | ITALY | Ingredients |
| 12/2025 | ANHEUSER-BUSCH INBEV (AB INBEV) | BEATBOX BEVERAGES | UNITED STATES | Soft Drinks |
| 12/2025 | NEWPRINCES GROUP | PLASMON | ITALY | Food Products |
| 12/2025 | VALSOIA | KREPKO | SLOVENIA | Dairy |
| 12/2025 | SOLUM PARTNERS | GREENYARD | BELGIUM | Food Products |
| 12/2025 | EUROPE CAPITAL PARTNERS | ESCA | ITALY | Food Products |
REFERENCES
Valuation range: EV $20–50bn
Revenue range: $5–15bn
EBITDA range: $1–10bn
EV/Revenue range: 1x - 3x
EV/EBITDA range: 10x - 18x
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Jde Peets by Keurig Dr Pepper are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Target: jde peets
Acquirer: keurig dr pepper
FAQ
What transaction does this page cover?
How was the acquisition of Jde Peets by Keurig Dr Pepper valued, and what multiples were paid?
What were Jde Peets’s revenue and EBITDA at the time of the deal?
How does the valuation of Jde Peets compare to benchmarks in the AgriFood sector?
What sources support the information on this transaction?
What is mynth?