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01/2026100%

Jde Peets acquired by Keurig Dr Pepper

NETHERLANDS Food Processing / Beverages / Coffee & Tea EV $20–50bn

Context

Keurig Dr Pepper completed the acquisition of JDE Peet’s in April 2026 through a recommended public cash offer, taking effective control of 96.22% of JDE Peet’s outstanding shares and paving the way to full delisting from Euronext Amsterdam. The transaction is structured as an all‑cash, platform‑building move that creates a global coffee powerhouse by combining JDE Peet’s deeply embedded coffee brands and international footprint with Keurig Dr Pepper’s leading single‑serve coffee platform and North American beverage infrastructure. Under the strategic roadmap, Keurig Dr Pepper plans to separate into two independent U.S.‑listed entities: a North American refreshment beverage company and a pure‑play global coffee business, with JDE Peet’s forming the core of the latter. The deal allows Keurig Dr Pepper to consolidate more than a dozen global coffee brands, including Peet’s, Jacobs, L’Or, and Douwe Egberts, under a unified global coffee platform, while JDE Peet’s gains access to Keurig’s installed base and innovation engine in pods and in‑home coffee systems. The combined coffee entity, intended to be led by Rafael Oliveira as CEO, is expected to generate in the mid‑teen‑billion‑dollar range of annual sales and target operational synergies through supply‑chain integration, brand consolidation, and shared back‑office functions.

As a reminder, Jde Peets had previously acquired Les 2 Marmottes in 2022 as part of its expansion strategy.

Jde Peets, which reported an EBITDA margin of [members only] in 2025, is valued in this transaction at an EV/EBITDA multiple of 10x–18x, standing directly in line with the average currently observed in the AgriFood sector (11.5x in 2026).

-> Deep-dive in AgriFood market trends

Target

JDE Peet’s is a Netherlands‑based global food and beverage group and one of the largest coffee and tea companies worldwide. The company owns a portfolio of well‑recognized brands such as Jacobs, L’Or, Senseo, Tassimo, Jacques Vabre, and Grand’Mère, which are distributed across multiple channels including retail, foodservice, and e‑commerce. With coffee representing the vast majority of its turnover and tea and infusions still a smaller but growing segment, JDE Peet’s operates in a highly competitive, capital‑intensive industry where scale, brand equity, and distribution density are central to margin structure and long‑term value creation. The group combines industrial manufacturing capabilities with end‑to‑end supply‑chain management, including sourcing, roasting, blending, packaging, and marketing, enabling it to capture margin across several value‑chain layers. Over recent years, JDE Peet’s has pursued a strategy of portfolio diversification and innovation, particularly in premium, specialty, and plant‑based beverage categories, to mitigate the cyclicality of traditional coffee and tap into health‑conscious and experiential‑driven consumer trends.

Ent. Value

$20–50bn

Equity Value

[members only]

Multiples

EV / Revenue

1x–3x

EV / EBITDA

10x–18x

EV / EBIT

15x–25x

Historical Financials (USD)

Year
Rev
EBITDA
EBIT
2025
$5–15bn
$1–10bn
$1–10bn
2024
$5–15bn
$1–10bn
$1–10bn

Other operations with Jde Peets

Other operations with Jde Peets
DateAcquirerTargetCountrySector
09/2022JDE PEETSLES 2 MARMOTTESFRANCECoffee & Tea

Other operations with Keurig Dr Pepper

Other operations with Keurig Dr Pepper
DateAcquirerTargetCountrySector
09/2018KEURIG DR PEPPERCORE NUTRITIONUNITED STATESSoft Drinks
12/2015JAB BEECHKEURIG DR PEPPERUNITED STATESBeverages

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REFERENCES

Valuation range: EV $20–50bn

Revenue range: $5–15bn

EBITDA range: $1–10bn

EV/Revenue range: 1x - 3x

EV/EBITDA range: 10x - 18x

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Jde Peets by Keurig Dr Pepper are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Target: jde peets

Acquirer: keurig dr pepper

FAQ

What transaction does this page cover?

This page covers Keurig Dr Pepper’s acquisition of 100% of Jde Peets, a Dutch company specialised in Beverages, in 2026.

How was the acquisition of Jde Peets by Keurig Dr Pepper valued, and what multiples were paid?

mynth displays the transaction’s enterprise value within the $20–50bn band, its EV/EBITDA multiple within the 10x - 18x range, and its EV/revenue multiple within the 1x - 3x range. Exact figures are available to members.

What were Jde Peets’s revenue and EBITDA at the time of the deal?

At the time of the transaction, Jde Peets generated annual revenue estimated in the $5–15bn range and EBITDA in the $1–10bn bracket (FY 2025). Detailed financial figures are available to members.

How does the valuation of Jde Peets compare to benchmarks in the AgriFood sector?

With an estimated multiple range of 10x - 18x, the transaction stands directly in line with historical averages for the AgriFood sector (11.5x in 2026).

What sources support the information on this transaction?

Data on this transaction was compiled from the official corporate announcement published by the parties, combined with independent reporting from specialized financial and M&A publications.

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