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11/2018

LES 2 MARMOTTES acquired by FRENCH FOOD CAPITAL

FRANCE Food Processing / Beverages / Coffee & Tea REV 5M - 25M EUR

Context

FrenchFood Capital, a Paris‑ based private equity firm focused on the food sector, entered the capital of Les 2 Marmottes in 2018 through a growth equity investment of approximately EUR 12 million. The transaction was structured as a minority stake, designed to support the company’s continued expansion in France and abroad while enabling the existing family‑owned management team to retain control. The capital injection was deployed to strengthen production capacity, broaden distribution, and reinforce the brand’s positioning in the fast‑growing herbal infusion and tea categories. FrenchFood Capital’s strategy emphasized value‑accretive growth, combining organic expansion with selected commercial and operational improvements, including better penetration of large and medium‑size supermarkets and selective development in the hospitality, restaurant, and catering segment. The partnership also aimed to deepen the brand’s association with naturalness and well‑being, capitalizing on a broader consumer trend towards cleaner, plant‑based ingredients.

LES 2 MARMOTTES, which reported an EBITDA margin of in 2018, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the AgriFood sector (10.7x).

-> Deep-dive in AgriFood market trends

Target

Les 2 Marmottes is a French food‑processing company based in Bons‑en‑Chablais, in the Haute‑Savoie region of the French Alps, specialized in the production and commercialization of herbal infusions and tisanes. Founded in 1976 by the parents of current managing director Jean‑Marc Stezycki, the company has built a 40‑plus‑year heritage around artisanal, plant‑based herbal teas without added flavorings. Its core product line includes 28 herbal infusion recipes and 8 tea references, all formulated from 100% natural plants sourced through direct relationships with producers. The company positions itself around authenticity, natural ingredients, and a strong regional identity, emphasizing short‑loop supply chains and full control of key steps such as cutting, debacterization, blending, and packaging within its own manufacturing facility.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (EUR)

Year
Rev
EBITDA
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2018
2017

Other operations with LES 2 MARMOTTES

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
DateAcquirerTargetCountrySector
09/2022JDE PEETSLES 2 MARMOTTESFRANCECoffee & Tea

REFERENCES

Revenue range: 5M - 25M EUR

EBITDA range: 0M - 5M EUR

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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Target: les 2 marmottes

Acquirer: french food capital