mynth
10/2024

K-WAY acquired by PERMIRA

FRANCE Consumer Products / Fashion & Apparel EV 500M - 1.5b EUR

Context

Permira, the global private equity firm, has agreed to acquire a 40% minority stake in K-Way, the iconic French outerwear brand, from its Italian parent company BasicNet. This partnership is designed to unlock the next phase of K-Way's global expansion. BasicNet, which acquired the distressed brand in 2004 and successfully repositioned it from a functional utility item into a premium lifestyle label (generating EUR147.7 million in revenue in 2023), sought a partner with deep consumer expertise to scale operations internationally.

K-WAY, which reported an EBITDA margin of in 2023, is valued in this transaction at an EV/EBITDA multiple of , representing a level the average currently observed in the Retail & Consumer sector (10.9x).

-> Deep-dive in Retail & Consumer market trends

Target

K-Way is the iconic brand known for its waterproof, packable windbreakers (the "Claude" jacket). Under the ownership of BasicNet, it has been transformed from a generic functional item into a premium lifestyle and fashion brand. It operates ~100 monobrand stores and has a strong presence in Italy, France, and Belgium.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (EUR)

Year
Rev
EBITDA
EBIT
2023
2022

Similar deals in Consumer Products

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
DateAcquirerTargetCountrySector
01/2025VERDOSOTHE KOOPLESFRANCEFashion & Apparel
12/2024DEUTSCHE BETEILIGUNGS (DBAG)GREAT LENGTHSITALYHygiene & Beauty Brands
07/2024ARDIANGROUPE HAMEUR (MAGIMIX & ROBOT-COUPE)FRANCEHome & DIY
07/2024HARVIATHERMASOLUNITED STATESPersonal & Household
07/2024EMK CAPITALL&S LIGHTING INTELLIGENCEITALYHome & DIY
03/2024PAI PARTNERSBEAUTYNOVAITALYHygiene & Beauty Brands
03/2024STYLE CAPITALAUTRY INTERNATIONALITALYFashion & Apparel
02/2024BLACKSTONERover GroupUNITED STATESPet Care
01/2024SUAVE BRANDS COMPANYCHAPSTICKUNITED STATESHygiene & Beauty Brands
10/2023KERINGCREEDFRANCEHygiene & Beauty Brands

REFERENCES

Valuation range: EV 500M - 1.5b EUR

Revenue range: 100M - 200M EUR

EBITDA range: 25M - 50M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of K-WAY by PERMIRA are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Press release: view release

Target: k-way

Acquirer: permira