K-WAY acquired by PERMIRA
Context
Permira, the global private equity firm, has agreed to acquire a 40% minority stake in K-Way, the iconic French outerwear brand, from its Italian parent company BasicNet. This partnership is designed to unlock the next phase of K-Way's global expansion. BasicNet, which acquired the distressed brand in 2004 and successfully repositioned it from a functional utility item into a premium lifestyle label (generating EUR147.7 million in revenue in 2023), sought a partner with deep consumer expertise to scale operations internationally.
K-WAY, which reported an EBITDA margin of in 2023, is valued in this transaction at an EV/EBITDA multiple of , representing a level the average currently observed in the Retail & Consumer sector (10.9x).
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Target
K-Way is the iconic brand known for its waterproof, packable windbreakers (the "Claude" jacket). Under the ownership of BasicNet, it has been transformed from a generic functional item into a premium lifestyle and fashion brand. It operates ~100 monobrand stores and has a strong presence in Italy, France, and Belgium.
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|---|---|---|---|---|
| 01/2025 | VERDOSO | THE KOOPLES | FRANCE | Fashion & Apparel |
| 12/2024 | DEUTSCHE BETEILIGUNGS (DBAG) | GREAT LENGTHS | ITALY | Hygiene & Beauty Brands |
| 07/2024 | ARDIAN | GROUPE HAMEUR (MAGIMIX & ROBOT-COUPE) | FRANCE | Home & DIY |
| 07/2024 | HARVIA | THERMASOL | UNITED STATES | Personal & Household |
| 07/2024 | EMK CAPITAL | L&S LIGHTING INTELLIGENCE | ITALY | Home & DIY |
| 03/2024 | PAI PARTNERS | BEAUTYNOVA | ITALY | Hygiene & Beauty Brands |
| 03/2024 | STYLE CAPITAL | AUTRY INTERNATIONAL | ITALY | Fashion & Apparel |
| 02/2024 | BLACKSTONE | Rover Group | UNITED STATES | Pet Care |
| 01/2024 | SUAVE BRANDS COMPANY | CHAPSTICK | UNITED STATES | Hygiene & Beauty Brands |
| 10/2023 | KERING | CREED | FRANCE | Hygiene & Beauty Brands |
REFERENCES
Valuation range: EV 500M - 1.5b EUR
Revenue range: 100M - 200M EUR
EBITDA range: 25M - 50M EUR
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Target: k-way
Acquirer: permira