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12/2024

DEUTSCHE BETEILIGUNGS (DBAG) takes majority stake in GREAT LENGTHS

ITALY Consumer Products / Personal & Household / Hygiene & Beauty Brands REV 10M - 30M EUR

Context

Deutsche Beteiligungs AG (DBAG), through its DBAG Fund VIII, acquires a majority stake in Great Lengths, an Italian B2B manufacturer and distributor of natural hair extensions for professional salon networks worldwide. The transaction reflects DBAG’s strategy of partnering with founder-led businesses operating in specialised, export-driven industrial niches with integrated production capabilities. The structure includes a significant reinvestment by the founding Antonino family, ensuring continued entrepreneurial involvement and strategic alignment with the incoming majority shareholder. Governance is organised around a partnership model combining financial sponsorship with family ownership continuity, supporting long-term international expansion. The transaction perimeter covers an integrated industrial platform combining in-house manufacturing, specialised distribution channels, and a premium positioning within the professional hair extensions segment. The business is characterised by a strong export profile and direct exposure to global salon networks. The investment thesis is centred on cross-border expansion and consolidation within a fragmented niche market, where competitive advantage is driven by value chain control and product quality differentiation. DBAG’s objective is to accelerate geographic expansion, strengthen commercial capabilities, and optimise operational structures while preserving the company’s premium positioning and established ESG standards.

GREAT LENGTHS, which reported an EBITDA margin of in 2023, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the Retail & Consumer sector (10.9x).

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Target

Great Lengths Società per Azioni Benefit is an industrial platform specialised in the design, production and distribution of natural hair extensions for professional salons. Positioned within the premium B2B beauty segment, the company operates in a niche market structured around professional haircare and high-value-added salon services. Founded in Rome in 1992, the company has developed an integrated model combining in-house manufacturing, quality control and international distribution, with a strong export orientation. Its commercial footprint spans primarily across Europe and other international markets with high demand for professional haircare products.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (EUR)

Year
Rev
EBITDA
EBIT
2023
2022

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REFERENCES

Revenue range: 10M - 30M EUR

EBITDA range: 0M - 5M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of GREAT LENGTHS by DEUTSCHE BETEILIGUNGS (DBAG) are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Target: great lengths

Acquirer: deutsche beteiligungs (dbag)