IXO PRIVATE EQUITY invests in HARDLOOP
Context
A comprehensive shareholder restructuring has been completed at specialized e-commerce platform Hardloop through the entry of asset manager iXO Private Equity into its equity capital. The transaction provides full liquidity to early-stage historical financial backers, including Seventure, SGPA, Kima Ventures, and various angel investors, while enabling co-founders Guillaume Richard and Julien Jérémie to increase their ownership stake and become dominant majority shareholders. Dedicated financing credit lines have simultaneously been arranged to secure capital flexibility for future add-on acquisitions and European market consolidation. From an operational standpoint, Hardloop demonstrates strong trading momentum with 34% revenue growth since the beginning of 2026, projecting to exceed €50 million in turnover for the current year after previously passing the €40 million milestone between 2022 and 2025, with a medium-term target of €100 million in revenue within three years. At the time of the transaction, the platform catalogues nearly 400 brands and over 200,000 new and pre-owned product listings, serving over one million European customers across 15 countries with a workforce of approximately 65 employees distributed between Annecy, Lyon, and Montmélian. In addition, the company has sold roughly 34,000 pairs of hiking boots, 19,000 trail running shoes, 15,000 waterproof jackets, 14,000 backpacks, and 14,500 bike helmets over the last twelve months. The backing from iXO is structured to support catalog diversification, accelerate European geographical expansion, scale the second-hand vertical, and transition the company from a specialized retailer into a leading outdoor platform.
In the past, Hardloop underwent an LBO led by Seventure Partners / Kima Ventures in 2022.
HARDLOOP, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (14.8x).
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Target
Established in 2015 by co-founders Guillaume Richard and Julien Jérémie within the French Alps, Hardloop operates as a specialized digital commerce platform dedicated to outdoor sports apparel, footwear, and technical equipment. The company provides a comprehensive product catalog tailored to activities such as hiking, trail running, mountaineering, and cycling. Its business model combines the retail distribution of curated technical gear with an integrated circular offering focused on second-hand items, supported by community engagement initiatives and regional sporting events. Hardloop distributes international performance brands across multiple European geographic markets, managing its administrative and operational fulfillment through several regional hubs in France. By emphasizing customer experience, expert curation, and circular consumption, the business has built a distinct brand identity geared toward mountain enthusiasts, combining premium e-commerce execution with a long-term commitment to sustainable outdoor recreation.
Ent. Value
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EV / EBITDA
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Historical Financials (EUR)
Other operations with HARDLOOP
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 01/2022 | SEVENTURE PARTNERS / KIMA VENTURES | HARDLOOP | FRANCE | Media & Internet | Hardloop completed a EUR3 million funding round to accelerate the development of its technological platform and support its European expansion. The round was led by historical investors Seventure Partners and SGPA, alongside a pool of Business Angels and banking partners (Banque Palatine, LCL, Societe Generale). A key component of this transaction is the opening of the company's capital to its employees, allowing the first wave of staff to become shareholders alongside the founders. |
REFERENCES
Revenue range: 25M - 50M EUR
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Target: hardloop
Acquirer: ixo private equity