SHEERLUXE acquired by FUTURE PLC
Context
Future PLC acquired SheerLuxe. The acquisition is highly strategic: it brings to Future a "Google-Zero" blueprint—a model resilient to search algorithm volatility—and deep expertise in social commerce and podcasting. The current management team will remain to deliver an ambitious double-digit growth plan.
SHEERLUXE, which reported an EBITDA margin of in 2025, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the TMT (Tech, Media, Telecom) sector (14.8x).
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Target
SheerLuxe is a leading UK-based digital lifestyle publisher focusing on fashion, beauty, and wellness for a female audience. Unlike traditional publishers reliant on search traffic, SheerLuxe operates as a "Google-Zero" brand, generating high engagement through direct channels such as daily newsletters, podcasts, and social media (Gen Z focus). The group also owns Blush Talent MGMT, an influencer management agency. In FY2025, SheerLuxe generated £12.6m in revenue with a high EBITDA margin (~40%), driven by its audience of over 6 million and premium brand partnerships.
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Historical Financials (GBP)
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| 02/2026 | NORD CAPITAL PARTENAIRES | GROUPE COLIBRI – PROMESSE DE FLEURS | FRANCE | Specialized E-commerce |
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| 01/2026 | SIPAREX | 123 ELEC | FRANCE | Specialized E-commerce |
| 12/2025 | BENDING SPOONS | EVENTBRITE | UNITED STATES | E-commerce & Marketplaces |
| 12/2025 | GENERAL ATLANTIC / CPP INVESTMENTS | BOATS GROUP | UNITED STATES | E-commerce & Marketplaces |
| 12/2025 | SPARRING CAPITAL | ELEC 44 | FRANCE | Specialized E-commerce |
| 11/2025 | STINGRAY GROUP | TUNEIN | UNITED STATES | Digital Marketing, SEO, SEA, Data Analytics |
| 09/2025 | OLX GROUP | LA CENTRALE | FRANCE | E-commerce & Marketplaces |
| 07/2025 | EQT PARTNERS | ADEVINTA SPAIN | SPAIN | E-commerce & Marketplaces |
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REFERENCES
Valuation range: EV 20M - 50M GBP
Revenue range: 5M - 25M GBP
EBITDA range: 5M - 25M GBP
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Acquirer: future plc