mynth
01/2026

SHEERLUXE acquired by FUTURE PLC

UNITED KINGDOM Media & Internet / Content & Publishing EV 20M - 50M GBP

Context

Future PLC acquired SheerLuxe. The acquisition is highly strategic: it brings to Future a "Google-Zero" blueprint—a model resilient to search algorithm volatility—and deep expertise in social commerce and podcasting. The current management team will remain to deliver an ambitious double-digit growth plan.

SHEERLUXE, which reported an EBITDA margin of in 2025, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the TMT (Tech, Media, Telecom) sector (14.8x).

-> Deep-dive in TMT (Tech, Media, Telecom) market trends

Target

SheerLuxe is a leading UK-based digital lifestyle publisher focusing on fashion, beauty, and wellness for a female audience. Unlike traditional publishers reliant on search traffic, SheerLuxe operates as a "Google-Zero" brand, generating high engagement through direct channels such as daily newsletters, podcasts, and social media (Gen Z focus). The group also owns Blush Talent MGMT, an influencer management agency. In FY2025, SheerLuxe generated £12.6m in revenue with a high EBITDA margin (~40%), driven by its audience of over 6 million and premium brand partnerships.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (GBP)

Year
Rev
EBITDA
EBIT
2025
2024

Similar deals in Media & Internet

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
DateAcquirerTargetCountrySector
02/2026NORD CAPITAL PARTENAIRESGROUPE COLIBRI – PROMESSE DE FLEURSFRANCESpecialized E-commerce
02/2026ELEVATION CAPITAL PARTNERSOCELLUS GROUPEFRANCEAudiovisual Production
01/2026SIPAREX123 ELECFRANCESpecialized E-commerce
12/2025BENDING SPOONSEVENTBRITEUNITED STATESE-commerce & Marketplaces
12/2025GENERAL ATLANTIC / CPP INVESTMENTSBOATS GROUPUNITED STATESE-commerce & Marketplaces
12/2025SPARRING CAPITALELEC 44FRANCESpecialized E-commerce
11/2025STINGRAY GROUPTUNEINUNITED STATESDigital Marketing, SEO, SEA, Data Analytics
09/2025OLX GROUPLA CENTRALEFRANCEE-commerce & Marketplaces
07/2025EQT PARTNERSADEVINTA SPAINSPAINE-commerce & Marketplaces
07/2025GENERAL ATLANTICPLANETARTFRANCESpecialized E-commerce

REFERENCES

Valuation range: EV 20M - 50M GBP

Revenue range: 5M - 25M GBP

EBITDA range: 5M - 25M GBP

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of SHEERLUXE by FUTURE PLC are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Acquirer: future plc