mynth
01/2026

SHEERLUXE acquired by FUTURE PLC

UNITED KINGDOM Media & Internet / Content & Publishing EV 20M - 50M GBP

Context

Future PLC acquired SheerLuxe. The acquisition is highly strategic: it brings to Future a "Google-Zero" blueprint—a model resilient to search algorithm volatility—and deep expertise in social commerce and podcasting. The current management team will remain to deliver an ambitious double-digit growth plan.

SHEERLUXE, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the TMT (Tech, Media, Telecom) sector (14.8x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

SheerLuxe is a leading UK-based digital lifestyle publisher focusing on fashion, beauty, and wellness for a female audience. Unlike traditional publishers reliant on search traffic, SheerLuxe operates as a "Google-Zero" brand, generating high engagement through direct channels such as daily newsletters, podcasts, and social media (Gen Z focus). The group also owns Blush Talent MGMT, an influencer management agency. In FY2025, SheerLuxe generated £12.6m in revenue with a high EBITDA margin (~40%), driven by its audience of over 6 million and premium brand partnerships.

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Multiples

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Historical Financials (GBP)

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REFERENCES

Valuation range: EV 20M - 50M GBP

Revenue range: 5M - 25M GBP

EBITDA range: 5M - 25M GBP

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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Acquirer: future plc