SHEERLUXE has been 100% owned by FUTURE PLC since January 2026.

At what enterprise value was SHEERLUXE acquired in 2026?

During the acquisition of SHEERLUXE by FUTURE PLC in 2026, the transaction's Enterprise Value is estimated to be in the range of £20–50M.

What was the EV/EBITDA of SHEERLUXE when it was acquired by FUTURE PLC?

The estimated EV/EBITDA multiple for SHEERLUXE is in the range of 5x - 12x.

What was the EV/Revenue multiple of SHEERLUXE when it was acquired by FUTURE PLC?

The estimated EV/Revenue multiple for SHEERLUXE is in the range of 2x - 6x.

When was SHEERLUXE acquired by FUTURE PLC?

SHEERLUXE was acquired by FUTURE PLC in 2026.

What was the revenue of SHEERLUXE at the time of the deal?

The revenue of SHEERLUXE at the time of the deal is estimated to be in the range of £5–25M.

What was the EBITDA of SHEERLUXE during the acquisition?

SHEERLUXE's EBITDA is estimated to be in the range of £5–25M.

How is the data for the SHEERLUXE acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the SHEERLUXE deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://global.morningstar.com/en-gb/news/alliance-news/1769080968775492200/future-acquires-uk-digital-publisher-sheerluxe-for-gbp40-million

What is the average EV/EBITDA multiple for the TMT (Tech, Media, Telecom) sector in 2026?

The average EV/EBITDA multiple for the TMT (Tech, Media, Telecom) sector in 2026 is 14.6x.

← DATABASE

Home Database TMT (Tech, Media, Telecom)SHEERLUXE

01/2026

SHEERLUXE acquired by FUTURE PLC

UNITED KINGDOM Media & Internet / Content & Publishing EV £20–50M

Context

Future PLC acquired SheerLuxe. The acquisition is highly strategic: it brings to Future a "Google-Zero" blueprint—a model resilient to search algorithm volatility—and deep expertise in social commerce and podcasting. The current management team will remain to deliver an ambitious double-digit growth plan.

SHEERLUXE, which reported an EBITDA margin of [members only] in 2025, is valued in this transaction at an EV/EBITDA multiple of 5x–12x, representing a discount to the average currently observed in the TMT (Tech, Media, Telecom) sector (14.6x).

-> Deep-dive in TMT (Tech, Media, Telecom) market trends

Target

SheerLuxe is a leading UK-based digital lifestyle publisher focusing on fashion, beauty, and wellness for a female audience. Unlike traditional publishers reliant on search traffic, SheerLuxe operates as a "Google-Zero" brand, generating high engagement through direct channels such as daily newsletters, podcasts, and social media (Gen Z focus). The group also owns Blush Talent MGMT, an influencer management agency. In FY2025, SheerLuxe generated £12.6m in revenue with a high EBITDA margin (~40%), driven by its audience of over 6 million and premium brand partnerships.

Ent. Value

£20–50M

Equity Value

[members only]

Multiples

EV / Revenue

2x–6x

EV / EBITDA

5x–12x

EV / EBIT

[members only]

Historical Financials (GBP)

Year

Rev

EBITDA

EBIT

2025

2024

Similar deals in Media & Internet

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
Date	Acquirer	Target	Country	Sector
02/2026	NORD CAPITAL PARTENAIRES	GROUPE COLIBRI – PROMESSE DE FLEURS	FRANCE	Specialized E-commerce
02/2026	ELEVATION CAPITAL PARTNERS	OCELLUS GROUPE	FRANCE	Audiovisual Production
01/2026	SIPAREX	123 ELEC	FRANCE	Specialized E-commerce
01/2026	LMDV CAPITAL	EDITORIALE NAZIONALE	ITALY	Digital Press
12/2025	BENDING SPOONS	EVENTBRITE	UNITED STATES	E-commerce & Marketplaces
12/2025	SPARRING CAPITAL	ELEC 44	FRANCE	Specialized E-commerce
12/2025	GENERAL ATLANTIC / CPP INVESTMENTS	BOATS GROUP	UNITED STATES	E-commerce & Marketplaces
11/2025	STINGRAY GROUP	TUNEIN	UNITED STATES	Digital Marketing, SEO, SEA, Data Analytics
10/2025	PUBLIC MARKETS (IPO)	The Beauty Tech Group	UNITED KINGDOM	E-commerce & Marketplaces
09/2025	OLX GROUP	LA CENTRALE	FRANCE	E-commerce & Marketplaces

REFERENCES

Valuation range: EV £20–50M

Revenue range: £5–25M

EBITDA range: £5–25M

EV/Revenue range: 2x - 6x

EV/EBITDA range: 5x - 12x

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of SHEERLUXE by FUTURE PLC are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Acquirer: future plc