BLACKSTONE takes majority stake in SKROUTZ
Context
Blackstone has entered into a definitive agreement to acquire a majority stake in Skroutz, the leading online e-commerce marketplace in Greece, from CVC Capital Partners Fund VII. The transaction architecture includes a partial equity monetization by the company's historical founders, who will retain a minority stake and maintain operational leadership under the continued direction of CEO George Chatzigeorgiou. The transaction is expected to close in the second half of 2026, subject to customary regulatory approvals. The investment thesis is driven by regional e-commerce under-penetration and secular tailwinds across Southeast Europe, positioned against a strong Greek macroeconomic backdrop characterized by real GDP per capita growth consistently outperforming the eurozone average. Skroutz has successfully evolved from a price-comparison site into a pure, vertically integrated e-commerce ecosystem. The platform unifies a massive retail marketplace with proprietary last-mile logistics, fulfillment networks, a licensed fintech infrastructure, and an expanding retail media division.
SKROUTZ, which reported an EBITDA margin of in 2024, is valued in this transaction at an EV/EBITDA multiple of , a level than the average currently observed in the TMT (Tech, Media, Telecom) sector (15.1x).
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Target
Skroutz, based in Greece, operates as an e-commerce marketplace platform connecting commercial merchants with digital consumer end-users. The company’s core digital infrastructure aggregates twenty-six million product listings from nine thousand active merchants to serve a base of two and a half million digital buyers. Revenue generation is driven by transactional commission fees levied on marketplace volume, augmented by ancillary monetization layers including in-house last-mile delivery services, fulfillment operations, and licensed fintech solutions. The integration of proprietary logistics networks establishes high switching costs for merchants bound to the platform’s localized distribution density. This structural entrenchment isolates the business from sub-scale competitors due to the capital-intensive nature of replicating a nationwide fulfillment and locker footprint in the regional market.
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REFERENCES
Valuation range: EV 500M - 1.5b EUR
Revenue range: 100M - 200M EUR
EBITDA range: 5M - 25M EUR
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Target: skroutz
Acquirer: blackstone