mynth
08/2026

FG Bros invests in LEGEND MEDIA

FRANCE Media & Internet / Content & Publishing / Audiovisual Production EV 50M - 150M EUR

Context

FG Bros takes a minority stake in Legend Métamédia, a French digital media company founded by Guillaume Pley, in a secondary transaction. The operation, completed in May 2026, marks the Belgian family office's entry into the digital media and attention economy sectors. The strategic logic rests on several factors. First, Legend represents a unique media platform with a massive and engaged audience, positioned as France's most-listened podcast. Second, the transaction enables FG Bros to diversify its portfolio toward digital content, high-growth sectors among new generations. This is a secondary share sale rather than a capital increase: funds were distributed to selling shareholders, not injected into Legend's treasury. Guillaume Pley retains majority control through his holding company Locomotive Production, maintaining strategic control, while Manuel Diaz (Influx) remains a partner. This structure enables Legend to benefit from FG Bros's expertise and network while preserving editorial independence and founder control.

LEGEND MEDIA, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (14.8x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Legend Métamédia is an independent French digital media company, founded in 2023 by Guillaume Pley, former radio and television host (NRJ, M6, Fun Radio). Based in Paris, Legend has established itself in three years as France's most-watched video podcast, with a format of long filmed interviews distributed on YouTube and audio podcast platforms. The media produces three to four filmed interviews per week, lasting one to two hours each, featuring political personalities, celebrities, entrepreneurs, and ordinary people. Legend cumulatively has more than 3.7 million subscribers on YouTube, 8 million monthly listens on podcast platforms, and over 6.5 billion annual views across all platforms (2026). The "Legend Business" format offers sponsored interviews for companies. Legend has diversified its activities beyond video content, with the launch of a live tour (Legend Tour) in arenas and Zéniths, and the development of an editorial activity with a book collection. The media benefits from an average engagement time of 32 minutes per viewer, significantly higher than traditional media. Legend is majority-owned by its founder Guillaume Pley through his holding company Locomotive Production, with Manuel Diaz (founder of Influx agency) as partner.

Ent. Value

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72M EUR

Equity Value

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Multiples

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EV / Revenue

4.0x

EV / EBITDA

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EV / EBIT

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Historical Financials (EUR)

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Year
Rev
EBITDA
EBIT
2025
18M
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2024
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REFERENCES

Valuation range: EV 50M - 150M EUR

Revenue range: 5M - 25M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of LEGEND MEDIA by FG Bros are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Target: legend media