FG BROS invests in LEGEND MEDIA
Context
FG Bros takes a minority stake in Legend Métamédia, a French digital media company founded by Guillaume Pley, in a secondary transaction. The operation, completed in May 2026, marks the Belgian family office's entry into the digital media and attention economy sectors. The strategic logic rests on several factors. First, Legend represents a unique media platform with a massive and engaged audience, positioned as France's most-listened podcast. Second, the transaction enables FG Bros to diversify its portfolio toward digital content, high-growth sectors among new generations. This is a secondary share sale rather than a capital increase: funds were distributed to selling shareholders, not injected into Legend's treasury. Guillaume Pley retains majority control through his holding company Locomotive Production, maintaining strategic control, while Manuel Diaz (Influx) remains a partner. This structure enables Legend to benefit from FG Bros's expertise and network while preserving editorial independence and founder control.
LEGEND MEDIA, which reported an EBITDA margin of in 2025, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (15.1x).
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Target
Legend Métamédia is an independent French digital media company, founded in 2023 by Guillaume Pley, former radio and television host (NRJ, M6, Fun Radio). Based in Paris, Legend has established itself in three years as France's most-watched video podcast, with a format of long filmed interviews distributed on YouTube and audio podcast platforms. The media produces three to four filmed interviews per week, lasting one to two hours each, featuring political personalities, celebrities, entrepreneurs, and ordinary people. Legend cumulatively has more than 3.7 million subscribers on YouTube, 8 million monthly listens on podcast platforms, and over 6.5 billion annual views across all platforms (2026). The "Legend Business" format offers sponsored interviews for companies. Legend has diversified its activities beyond video content, with the launch of a live tour (Legend Tour) in arenas and Zéniths, and the development of an editorial activity with a book collection. The media benefits from an average engagement time of 32 minutes per viewer, significantly higher than traditional media. Legend is majority-owned by its founder Guillaume Pley through his holding company Locomotive Production, with Manuel Diaz (founder of Influx agency) as partner.
Ent. Value
FREE VIEW72M EUR
Equity Value
Multiples
FREE VIEW
EV / Revenue
4.0x
EV / EBITDA
EV / EBIT
Historical Financials (EUR)
FREE VIEWSimilar deals in Media & Internet
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 09/2026 | Verlinvest | HomeExchange | FRANCE | E-commerce & Marketplaces |
| 09/2026 | AZULIS CAPITAL | Ceetadel | FRANCE | Digital Marketing, SEO, SEA, Data Analytics |
| 08/2026 | IXO PRIVATE EQUITY | HARDLOOP | FRANCE | Specialized E-commerce |
| 07/2026 | CVC | DistroKid | UNITED STATES | Audiovisual Production |
| 05/2026 | BLACKSTONE | SKROUTZ | GREECE | E-commerce & Marketplaces |
| 02/2026 | NORD CAPITAL PARTENAIRES | GROUPE COLIBRI – PROMESSE DE FLEURS | FRANCE | Specialized E-commerce |
| 02/2026 | ELEVATION CAPITAL PARTNERS | OCELLUS GROUPE | FRANCE | Audiovisual Production |
| 01/2026 | LMDV CAPITAL | EDITORIALE NAZIONALE | ITALY | Digital Press |
| 01/2026 | SIPAREX | 123 ELEC | FRANCE | Specialized E-commerce |
| 01/2026 | FUTURE PLC | SHEERLUXE | UNITED KINGDOM | Content & Publishing |
REFERENCES
Valuation range: EV 50M - 150M EUR
Revenue range: 5M - 25M EUR
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Target: legend media