mynth
← DATABASE
02/2026MinorityLBO

Nord Capital Partenaires invests in Groupe Colibri – Promesse de Fleurs

FRANCE Media & Internet / E-commerce & Marketplaces / Specialized E-commerce REV €5–25M

Context

For the first time since being taken over in 2008, Colibri – Promesse de Fleurs has opened its capital to an institutional investor. Nord Capital Partenaires has acquired a minority stake by buying out the historical individual investors (friends and family) who backed President 18 years ago. Griot retains majority control of the group. The strategic rationale for the deal is to clean up the cap table and provide a springboard for an ambitious international expansion plan across Northern and Eastern Europe (including the Netherlands, Portugal, and Finland). The transaction includes a refinancing of existing bank debt but incorporates no new leverage (zero-leverage LBO model), ensuring that all future cash flows can be reinvested into logistics, digital marketing, and the opening of international warehouses.

Groupe Colibri – Promesse de Fleurs, which reported an EBITDA margin of [members only] in 2025, is valued in this transaction at an EV/EBITDA multiple of [members only], to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (14.6x in 2026).

-> Deep-dive in TMT (Tech, Media, Telecom) market trends

Target

Founded in 1954, Promesse de Fleurs (Group Colibri) is a leading French producer and e-commerce specialist for ornamental plants. The company’s business model transitions the traditional plant nursery into a high-performance digital platform, offering a catalog of 22,000 plant species delivered directly to amateur gardeners. Its value proposition centers on "from greenhouse to doorstep," combining in-house cultivation (nurseries and greenhouses) with sophisticated logistics. Strategically, the group thrives in a niche where physical garden centers are declining, maintaining a 25% annual growth rate driven by a loyal customer base and a "pure-player" digital strategy. Following recent acquisitions like Jardin du Pic Vert and Meilland Richardier, Colibri has established itself as a dominant European player in online horticulture.

Ent. Value

[members only]

Equity Value

[members only]

Multiples

EV / Revenue

[members only]

EV / EBITDA

[members only]

EV / EBIT

[members only]

Historical Financials (EUR)

Year
Rev
EBITDA
EBIT
2025
€5–25M
[members only]
[members only]
2024
€5–25M
[members only]
[members only]

Other operations with Nord Capital Partenaires

Other operations with Nord Capital Partenaires
DateAcquirerTargetCountrySector
02/2026NORD CAPITAL PARTENAIRESLE PETIT SOUKFRANCEHome & DIY
12/2023NORD CAPITAL PARTENAIRESGROUPE ROGER DELATTREFRANCEMasonry & Civil Eng.

Similar deals in Media & Internet

Similar deals in Media & Internet
DateAcquirerTargetCountrySector
05/2026BLACKSTONESKROUTZGREECEE-commerce & Marketplaces
05/2026BOWMARKINFRAXMEDIAUNITED KINGDOMContent & Publishing
02/2026ELEVATION CAPITAL PARTNERSOCELLUS GROUPEFRANCEAudiovisual Production
01/2026LMDV CAPITALEDITORIALE NAZIONALEITALYDigital Press
01/2026SIPAREX123 ELECFRANCESpecialized E-commerce
01/2026FUTURE PLCSHEERLUXEUNITED KINGDOMContent & Publishing
12/2025SPARRING CAPITALELEC 44FRANCESpecialized E-commerce
12/2025BENDING SPOONSEVENTBRITEUNITED STATESE-commerce & Marketplaces
12/2025GENERAL ATLANTIC / CPP INVESTMENTSBOATS GROUPUNITED STATESE-commerce & Marketplaces
11/2025STINGRAY GROUPTUNEINUNITED STATESDigital Marketing, SEO, SEA, Data Analytics

REFERENCES

Revenue range: REV €5–25M

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Groupe Colibri – Promesse de Fleurs by Nord Capital Partenaires are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

FAQ

What transaction does this page cover?

This page covers the acquisition of a minority stake in Groupe Colibri – Promesse de Fleurs, a French company specialised in E-commerce & Marketplaces, by Nord Capital Partenaires in 2026, structured as a leveraged buyout (LBO).

What was Groupe Colibri – Promesse de Fleurs’s revenue at the time of the deal?

At the time of the transaction, Groupe Colibri – Promesse de Fleurs’s annual revenue was estimated within the €5–25M range (FY 2025). Detailed financial figures are available to members.

How does the valuation of Groupe Colibri – Promesse de Fleurs compare to benchmarks in the TMT (Tech, Media, Telecom) sector?

Transaction multiples for this specific deal are exclusively reserved for mynth members. Nevertheless, transactions tracked by mynth in this sector reveal an average benchmark multiple of 14.6x EBITDA during 2026.

What sources support the information on this transaction?

Transaction data and operational intelligence were compiled from independent financial press reporting by specialized M&A publications.

What is mynth?

mynth is the first free M&A database dedicated to Small & Mid-Cap transactions. We centralize Enterprise Values, revenue multiples, EBITDA multiples and transaction financials that are typically locked behind five-figure subscriptions on platforms like Capital IQ or Mergermarket. On mynth, searching and browsing deals is completely free. Our mission is simple: make professional-grade valuation intelligence accessible to every M&A advisor, independent consultant, Private Equity professional and student, without the burden of expensive annual licenses.