For the first time since being taken over in 2008, Colibri – Promesse de Fleurs has opened its capital to an institutional investor. Nord Capital Partenaires has acquired a minority stake by buying out the historical individual investors (friends and family) who backed President 18 years ago. Griot retains majority control of the group. The strategic rationale for the deal is to clean up the cap table and provide a springboard for an ambitious international expansion plan across Northern and Eastern Europe (including the Netherlands, Portugal, and Finland). The transaction includes a refinancing of existing bank debt but incorporates no new leverage (zero-leverage LBO model), ensuring that all future cash flows can be reinvested into logistics, digital marketing, and the opening of international warehouses.

GROUPE COLIBRI – PROMESSE DE FLEURS, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the TMT (Tech, Media, Telecom) sector (13.4x).

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