Inflexion invests in Manucurist

Founded in 2016 and headquartered in Paris, Manucurist is a French nail‑care brand that develops plant‑based, vegan formulations and pioneered the at‑home LED gel manicure. The company distributes its products through an omni‑channel network that combines direct‑to‑consumer e‑commerce, retail partners and pharmacy outlets, and it is active in more than 40 countries across Europe, the United Kingdom and the United States. Its portfolio covers colour polishes, base and top coats and nail‑care treatments designed for all nail types, with a focus on non‑damaging, clean ingredients. Manucurist operates a founder‑led business model in which product development, marketing and community engagement are integrated; the brand reports a community of over one million followers that contributes to organic reach and feedback loops. The firm maintains a lean operational structure, leveraging digital channels and marketplace platforms to scale internationally while retaining control over formulation and quality standards. Current capacity includes a central R&D hub in Paris, a supply chain that sources botanical raw materials, and a distribution network that serves both online shoppers and brick‑and‑mortar retailers.