ANTA SPORTS invests in PUMA

ANTA Sports Products acquired a 29.06% stake in PUMA from Artémis, the investment company of the Pinault family, in a cash transaction announced on 7 October 2026 that made the Chinese group PUMA’s largest shareholder. Artémis, until then the largest shareholder, sold its entire holding. The deal followed the receipt of all regulatory approvals and the fulfilment of closing conditions. ANTA Sports said it would seek adequate representation on PUMA’s supervisory board but had no plans to make a takeover offer, and that PUMA would continue to be managed independently, keeping its own governance and brand identity. Its stated rationale was to apply the management, retail and sourcing capabilities built across its own brand portfolio to support PUMA’s development, particularly in China and other international markets. Héloïse Temple-Boyer, chair of PUMA’s supervisory board, welcomed the arrival of the new shareholder, and chief executive Arthur Hoeld stayed at the head of the company.