Samsonite Group takes majority stake in BÉIS

Structured as a majority stake divestiture, this transaction officially transfers control of the incubated travel brand BÉIS from its initial backers to Samsonite, based on an overall enterprise value of $210m. The deal involves Los Angeles-based incubator Beach House Group, founded by Shaun Neff, selling its entire 70% stake in the consumer brand to the acquiring group. The execution of this share purchase agreement represents the seller's second successful brand exit and constitutes its most significant liquidity event to date. For the target entity, which generated an estimated $210m in turnover during the 2025 fiscal year while maintaining highly attractive operating margins, this ownership transition initiates a new phase of institutional expansion. By integrating the D2C luggage specialist, the acquiring group secures a highly engaged digital community and a proven retail model to accelerate its overall commercial growth. The financial architecture of this divestment allows the selling incubator—backed by consumer-focused private equity firm Monogram Capital Partners—to fully monetize its initial incubation and operational engineering efforts. Following the close of this exit, the seller will reallocate its internal capital and strategic focus toward future incubation projects, publicly slating the launch of a new category-defining beauty brand for mid-2027. The industrial buyer's strategic rationale centers on absorbing a profitable, fast-growing subsidiary that seamlessly complements its existing infrastructure while providing modernized marketing frameworks. This structural shift matures the target from a venture-backed growth model into a formalized corporate subsidiary environment.