VEGAMOUR acquired by BELLE BRANDS

Belle Brands, the beauty platform created by consumer-focused private investment firm Windsong Global, acquired Vegamour in a deal announced in September 2026. Vegamour had been built around clean, clinically backed hair health and longevity products and held an exclusive retail distribution relationship with Sephora. Belle Brands intended to strengthen the brand's relationship with Sephora and to keep building its position in the hair category, with further investment directed to product development and retail strategy. The platform model was designed to give individual beauty businesses access to operational scale while preserving their brand identity and consumer relationships, and Belle Brands stated that its shared infrastructure had reduced operating expenses across the portfolio, freeing more investment for product development, retail partnerships and consumer marketing. Belle Brands is chaired by William Sweedler, who is also chief executive and managing partner of Windsong, and led by Global President Teresa Lo; Michael Dill and Belle Brands board member, was named in connection with the transaction. The platform's portfolio spans hair, skin, colour, baby care and hair wellness across prestige, masstige and mass retail.