Nasty Gal acquired by White Space Group WSG
Context
Structured as a corporate carve-out of a non-core asset, this cash transaction officially separates the fashion label Nasty Gal and its global intellectual property rights from the online retail parent Debenhams Group for the explicit benefit of WSG Brands. Executed on September 15, 2026, the definitive divestiture agreement secures Nasty Gal for a total cash consideration of $10–30M. Based on the financial reporting for the fiscal year ending February 28, 2026, Nasty Gal recorded a gross merchandise value of $5–25M and generated an adjusted EBITDA of $0–5M. For Debenhams Group, formerly operating under the name Boohoo Group, this brand liquidation directly supports an ongoing strategic transition toward a capital-lite, marketplace-led operating model designed to structurally reduce fixed costs and move away from a traditional stock-led retail architecture. Directed by Group Chief Executive Officer Dan Finley, this transaction marks the second major asset disposal for Debenhams Group within a five-day window, immediately following the £90 million sale of its Sheffield distribution centre to Primark completed on September 10. By finalizing these consecutive asset liquidations, Debenhams Group expects its corporate net debt to become negligible by the end of its financial year in February 2027, accelerating a previous financial target aimed at bringing net debt below one times the consolidated adjusted EBITDA. During its 2026 fiscal year, Debenhams Group recorded a narrowed pre-tax loss of £108.3 million alongside declining corporate revenues of £917 million and a total group gross merchandise value of £1.82 billion.
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Target
Founded in 2006 by Sophia Amoruso in San Francisco, the American fast-fashion retailer Nasty Gal specializes in providing clothing and accessories specifically targeted at young women. Currently headquartered in Los Angeles, California, the company operates primarily as an e-commerce platform distributing a comprehensive catalog that includes footwear, apparel, accessories, and intimates. Historically starting as an eBay store focused on secondhand vintage pieces, the brand systematically expanded its operational footprint to include physical retail locations, notably opening brick-and-mortar stores on Melrose Avenue in Los Angeles and in Santa Monica, alongside a dedicated pop-up shop located on Carnaby Street in London. To further extend its omnichannel distribution network, the fashion label integrated its clothing lines into major United States department store digital platforms, specifically making its collections available online through Macy's, Bloomingdale's, and Nordstrom. Within these retail environments, the brand's apparel is strategically positioned alongside complementary fashion labels including Coast, Warehouse, Oasis, and Karen Millen.
Ent. Value
$10–30M
Equity Value
[members only]
Multiples
EV / Revenue
below 1.5x
EV / EBITDA
Above 20x
EV / EBIT
[members only]
Historical Financials (USD)
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REFERENCES
Valuation range: EV $10–30M
Revenue range: $5–25M
EBITDA range: $0–5M
EV/Revenue range: below 1.5x
EV/EBITDA range: Above 20x
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Nasty Gal by White Space Group WSG are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
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