When was OEDIPUS acquired by HEINEKEN?

OEDIPUS was acquired by HEINEKEN in 2019.

What was the revenue of OEDIPUS at the time of the deal?

The revenue of OEDIPUS at the time of the deal is estimated to be in the range of 5M - 25M GBP.

How is the data for the OEDIPUS acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the OEDIPUS deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://brauwelt.com/en/international-report/europe-russia/628245-heineken-buys-into-amsterdam-craft-brewer-oedipus-2

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Home Database AgriFoodOEDIPUS

06/2019

HEINEKEN invests in OEDIPUS

NETHERLANDS Food Processing / Beverages / Wines & Spirits REV 5M - 25M GBP

Context

Heineken N.V., a global brewing group, acquired a minority stake in Oedipus Brewing in 2019, an independent Amsterdam-based craft brewery rooted in the Dutch urban craft beer scene. The transaction reflects a strategic investment into a high-identity craft player positioned in differentiated beer segments. Heineken’s minority investment took place in a context of accelerating craft beer growth in the Netherlands, characterised by market fragmentation and the emergence of numerous microbreweries. For Oedipus, the transaction provided access to growth capital to support production capacity expansion, while enabling broader commercial reach through Heineken’s distribution infrastructure. The deal reflects Heineken’s strategy of investing in high-identity premium brands without immediate control, aimed at capturing craft-driven premiumisation trends. Oedipus remains an independent brewery with its own management and creative positioning, while benefiting from the industrial and commercial capabilities of a global brewing group.

OEDIPUS, which reported an EBITDA margin of in 2018, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the AgriFood sector (10.7x).

-> Deep-dive in AgriFood market trends

Target

Oedipus Brewing is a Dutch craft brewery based in Amsterdam, focused on premium craft beer production. The company has built a distinctive position within the Dutch beer market through a strong brand identity combining brewing innovation, artistic expression and local cultural engagement. Its flagship products, including Mannenliefde, Thai Thai and Gaia, have established the brand among urban consumers and craft beer enthusiasts. Headquartered in Amsterdam, Oedipus operates brewing and hospitality facilities while distributing its products through a multi-channel network spanning retail, foodservice and direct-to-consumer channels. Originally focused on the domestic market, the company has expanded its visibility through premium positioning and community-driven marketing initiatives centred around culture, events and creative collaborations.

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List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
Date	Acquirer	Target	Country	Sector
06/2023	HEINEKEN	OEDIPUS	NETHERLANDS	Wines & Spirits

REFERENCES

Revenue range: 5M - 25M GBP

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of OEDIPUS by HEINEKEN are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Target: oedipus

Acquirer: heineken