FOODNESS acquired by RIELLO INVESTIMENTI PARTNERS
Context
Riello Investimenti SGR has acquired a 73% majority stake in Foodness S.p.A. The remaining capital is held by the founders (Paolo Fermi, Franco Lusetti, and Alberto Andrei), who retain their management roles, alongside industry veterans Mario Muttoni and Roberto Venturi. Additionally, a "Club Deal" of private investors organized by Pigreco Corporate Finance has co-invested in the transaction. This partnership aims to support Foodness's rapid growth trajectory (CAGR +40%) and consolidate its leadership in the "wellness" beverage niche within the HoReCa channel.
FOODNESS, which reported an EBITDA margin of LOGIN in 2018, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the AgriFood sector (10.5x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Founded in 2014 and headquartered in Mantua, Foodness is an Italian leader in the production and distribution of "Free From" soluble products serving as alternatives to traditional espresso. Its portfolio includes ginseng coffee, barley coffee, herbal teas, infusions, and gelato creams (bases). The brand is distinct for its focus on wellness (no hydrogenated fats, no gluten, low sugar). It serves over 17,000 bars and restaurants (HoReCa channel) across Italy, as well as the Vending and Large-Scale Retail (GDO) sectors.
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Historical Financials (EUR)
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| 11/2018 | FRENCH FOOD CAPITAL | LES 2 MARMOTTES | FRANCE | Food Processing | FrenchFood Capital, a Paris‑ based private equity firm focused on the food sector, entered the capital of Les 2 Marmottes in 2018 through a growth equity investment of approximately EUR 12 million. The transaction was structured as a minority stake, designed to support the company’s continued expansion in France and abroad while enabling the existing family‑owned management team to retain control. The capital injection was deployed to strengthen production capacity, broaden distribution, and reinforce the brand’s positioning in the fast‑growing herbal infusion and tea categories. FrenchFood Capital’s strategy emphasized value‑accretive growth, combining organic expansion with selected commercial and operational improvements, including better penetration of large and medium‑size supermarkets and selective development in the hospitality, restaurant, and catering segment. The partnership also aimed to deepen the brand’s association with naturalness and well‑being, capitalizing on a broader consumer trend towards cleaner, plant‑based ingredients. |
| 10/2018 | HIGHLAND EUROPE | HUEL | UNITED KINGDOM | Food Processing | In 2018, Huel closed a $20M Series A funding round led by Highland Europe, marking the company's first external institutional investment after three years of bootstrapped growth. At the time of the round, Huel had already reached profitability and established a presence in over 80 countries, driven entirely by organic growth and a direct-to-consumer online model. The funding was designed to accelerate international expansion, with a particular focus on the United States and key European markets, as well as to support new product development beyond its original protein powder range. Highland Europe, a growth equity firm specializing in high-growth European consumer and technology companies, was selected for its track record in scaling e-commerce brands globally. The round provided the financial infrastructure for Huel to invest in supply chain optimization, R&D, and retail distribution, laying the groundwork for its subsequent expansion into ready-to-drink, snack bars, and hot meal products. |
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REFERENCES
Revenue range: 5M - 25M EUR
EBITDA range: 0M - 5M EUR
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Target: foodness
Acquirer: riello investimenti partners