mynth
← DATABASE
06/2023

OEDIPUS acquired by HEINEKEN

NETHERLANDS Food Processing / Beverages / Wines & Spirits REV 1m EUR - 100m EUR

Context

Heineken N.V. strengthened its position in the craft beer segment through the acquisition of the remaining shares of Oedipus Brewing, having previously held a minority stake since 2019. Based in Amsterdam, Oedipus has established itself as a recognised craft beer brand through its distinctive identity, community-driven culture and portfolio of differentiated products, building a loyal consumer base in the Dutch market. The transaction takes place against a backdrop of increasing consolidation within the craft brewing sector, which has faced pressure from rising raw material, energy and labour costs. The partnership initiated in 2019 had already enabled Oedipus to diversify its distribution channels by expanding into retail while preserving its independent brand image and strong connection with consumers. For Heineken, the acquisition forms part of a broader strategy to increase exposure to premium and craft beer categories alongside its core portfolio. Oedipus contributes a highly differentiated brand, an engaged consumer community and recognised product innovation capabilities. The transaction also provides Oedipus with greater access to procurement, distribution and investment resources to support its next phase of growth and production expansion.

In the past, Oedipus was acquired by Heineken in 2019 as part of its expansion strategy.

OEDIPUS, which reported an EBITDA margin of in 2023, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the AgriFood sector (10.7x).

-> Deep-dive in AgriFood market trends

Target

Oedipus Brewing is a Dutch craft brewery based in Amsterdam, focused on premium craft beer production. The company has built a distinctive position within the Dutch beer market through a strong brand identity combining brewing innovation, artistic expression and local cultural engagement. Its flagship products, including Mannenliefde, Thai Thai and Gaia, have established the brand among urban consumers and craft beer enthusiasts. Headquartered in Amsterdam, Oedipus operates brewing and hospitality facilities while distributing its products through a multi-channel network spanning retail, foodservice and direct-to-consumer channels. Originally focused on the domestic market, the company has expanded its visibility through premium positioning and community-driven marketing initiatives centred around culture, events and creative collaborations.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (EUR)

Year
Rev
EBITDA
EBIT
2023
2022

Other operations with OEDIPUS

List of similar M&A transactions (Date, Acquirer, Target, Country, Sub-sector)
DateAcquirerTargetCountrySector
06/2019HEINEKENOEDIPUSNETHERLANDSWines & Spirits

REFERENCES

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of OEDIPUS by HEINEKEN are reserved for mynth community members. Register for free to unlock full data.

Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.

Target: oedipus

Acquirer: heineken