FINETODAY acquired by BAIN CAPITAL

The acquisition of FineToday Holdings by Bain Capital represents the full exit of funds advised by CVC Capital Partners through a 100% buyout transaction. The deal follows a multi-year value creation phase initiated in 2021, when CVC carved out FineToday from Shiseido and established it as a standalone consumer platform. Since then, the company has strengthened its operational independence, expanded its product innovation capabilities, and accelerated its growth across Asia, particularly in China and Southeast Asia. With this acquisition, Bain Capital takes control of a scaled personal care platform with a strong portfolio of established consumer brands and a leading position in the Japanese market. The investment thesis focuses on accelerating international expansion, further strengthening brand growth, and scaling the business across high-growth Asian markets. For CVC, the transaction represents a successful private equity exit following a classic carve-out and transformation strategy, combining operational improvement, geographic expansion, and platform building, with the potential for a future IPO under new ownership.