DECATHLON PULSE invests in BROMPTON BICYCLE

Decathlon, through its investment subsidiary Decathlon Pulse, acquired a 10% equity stake in Brompton Bicycle Ltd, joining BA Capital which holds five percent. The transaction was announced in June 2026 as part of Decathlon's strategy to deepen its involvement in urban mobility and to secure access to Brompton's proprietary folding‑bike technology. Both parties highlighted the intention to preserve Brompton's brand independence while leveraging Decathlon's extensive retail network. The acquisition aligns with Decathlon's objective to complement its existing bicycle range with a premium, compact offering that appeals to high‑end urban commuters. Brompton provides a differentiated product that fills a price and performance gap in Decathlon's portfolio, while the partnership grants Decathlon insight into Brompton's engineering processes and entry into markets where the British brand has strong demand, notably China, where BA Capital contributes market expertise. Operationally, Decathlon plans to introduce Brompton models in dedicated sections of selected stores and to integrate the brand into its online catalog, expanding visibility to a broader customer base. Joint development initiatives are expected to explore new electric‑assist configurations and material innovations, while shared logistics and procurement are projected to generate cost efficiencies. The collaboration is structured to maintain Brompton's operational autonomy, ensuring continuity of its design ethos and supply chain while enhancing Decathlon's urban‑mobility proposition.