At what enterprise value was BROMPTON BICYCLE acquired in 2026?

You can find the full valuation details of BROMPTON BICYCLE on mynth capital. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 11.0x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of BROMPTON BICYCLE when it was acquired by DECATHLON PULSE?

The exact EV/EBITDA multiple for BROMPTON BICYCLE is available on mynth capital. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 11.0x. Join our community for free to access full valuation data and industry trends.

When was BROMPTON BICYCLE acquired by DECATHLON PULSE?

BROMPTON BICYCLE was acquired by DECATHLON PULSE in 2026.

What was the revenue of BROMPTON BICYCLE at the time of the deal?

The revenue of BROMPTON BICYCLE at the time of the deal is estimated to be in the range of 100M - 200M EUR. Register for free to access the full transaction report and exact valuation multiples.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the BROMPTON BICYCLE acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the BROMPTON BICYCLE deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.decathlon.media/fr_FR/dossiers-communiques/decathlon-pulse-et-brompton-annoncent-un-partenariat-strategique

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Home Database Retail & ConsumerBROMPTON BICYCLE

06/2026

DECATHLON PULSE invests in BROMPTON BICYCLE

UNITED KINGDOM Consumer Products / Sport / Cycling & Micromobility REV 100M - 200M EUR

Context

Decathlon, through its investment subsidiary Decathlon Pulse, acquired a 10% equity stake in Brompton Bicycle Ltd, joining BA Capital which holds five percent. The transaction was announced in June 2026 as part of Decathlon's strategy to deepen its involvement in urban mobility and to secure access to Brompton's proprietary folding‑bike technology. Both parties highlighted the intention to preserve Brompton's brand independence while leveraging Decathlon's extensive retail network. The acquisition aligns with Decathlon's objective to complement its existing bicycle range with a premium, compact offering that appeals to high‑end urban commuters. Brompton provides a differentiated product that fills a price and performance gap in Decathlon's portfolio, while the partnership grants Decathlon insight into Brompton's engineering processes and entry into markets where the British brand has strong demand, notably China, where BA Capital contributes market expertise. Operationally, Decathlon plans to introduce Brompton models in dedicated sections of selected stores and to integrate the brand into its online catalog, expanding visibility to a broader customer base. Joint development initiatives are expected to explore new electric‑assist configurations and material innovations, while shared logistics and procurement are projected to generate cost efficiencies. The collaboration is structured to maintain Brompton's operational autonomy, ensuring continuity of its design ethos and supply chain while enhancing Decathlon's urban‑mobility proposition.

BROMPTON BICYCLE, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (11.0x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Brompton Bicycle Ltd, founded in London in 1975, designs and manufactures folding bicycles that collapse into a compact three‑part package suitable for storage in small urban spaces and public transport. The product portfolio includes manual models, a titanium‑framed premium range, and an electric version priced between approximately 1,000 and 7,000 euros. Customers comprise city commuters, professional riders, tourists, and corporate mobility programs that require lightweight, portable transport solutions. Brompton sells directly through its own online platform, a network of specialist retailers, and dedicated sections within larger sporting‑goods chains across Europe, North America, and Asia. The company licenses its folding technology to third‑party manufacturers, generating additional royalty income. Its supply chain integrates in‑house engineering with external component suppliers, enabling rapid iteration of frame geometry and drivetrain configurations. Brompton operates production facilities in the United Kingdom and partners with assembly sites in Asia to meet global demand. The brand positions itself in the premium segment of the micro‑mobility market, targeting users who value durability, compactness, and design heritage. Distribution reaches over 60 countries, with particular growth in the Chinese market where demand for high‑end folding bicycles has expanded in recent years.

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REFERENCES

Revenue range: 100M - 200M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of BROMPTON BICYCLE by DECATHLON PULSE are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Target: brompton bicycle

Acquirer: decathlon pulse