Ravensburger takes majority stake in STEIFF

Ravensburger AG has announced the acquisition of a majority stake in Margarete Steiff GmbH, the historic German plush toy manufacturer founded in 1880. The transaction brings together two iconic players in the family entertainment industry and reflects Ravensburger’s strategy of expanding its portfolio through premium brands with strong heritage and international recognition. The acquisition represents a strategic expansion for Ravensburger into the premium toy and collectible segment. By combining Ravensburger’s expertise in puzzles, games and educational content with Steiff’s craftsmanship and distinctive brand identity, the transaction creates a complementary platform for future growth. The partnership offers opportunities to leverage Ravensburger’s distribution network, digital platforms and licensing capabilities to accelerate Steiff’s international development. The combination also enables Ravensburger to further diversify its product offering and explore new opportunities through the creation of products and experiences combining the strengths of both brands. Following completion, the companies plan a phased integration approach designed to preserve Steiff’s artisanal heritage and brand equity while improving operational coordination across areas such as procurement, logistics and administrative functions. This structure aims to maintain Steiff’s reputation for quality while benefiting from Ravensburger’s broader resources and international reach. Over the long term, the combined group intends to strengthen its position in the global premium toy market through new product development, joint marketing initiatives and enhanced customer experiences. Both companies will continue to preserve their distinct brand identities while benefiting from strategic and operational complementarities.