Lucas Bols completed the acquisition of 100% of Fluère to strategically enter the rapidly growing non-alcoholic spirits market. This "bolt-on" acquisition allows Lucas Bols to capitalize on the "mindful drinking" trend, providing a sophisticated alcohol-free alternative to its global client base of professional bartenders and distributors. The transaction was structured to facilitate a seamless transition and integration, finalized by April 2023. By bringing Fluère into its portfolio, Lucas Bols can leverage its existing global distribution power and century-old expertise in flavor distillation to scale the brand internationally. This deal reflects the broader industry trend of major spirits companies acquiring "No-and-Low" (NoLo) alcohol brands to meet changing social habits and diversify their revenue streams beyond traditional alcoholic categories. The integration allows Fluère to benefit from the institutional marketing resources and market authority of a historic global spirits leader while providing Lucas Bols with a turnkey solution for the alcohol-free cocktail segment.

Fluère is a pioneering Dutch brand in the non-alcoholic spirits sector, founded in 2018 by entrepreneurs Léon Meijers and Alfred Sandee. The brand specializes in high-quality distilled non-alcoholic spirits designed for the "mindful drinking" movement. Its product range includes five distinct variants: Original, Spiced Cane, Raspberry, Smoked Agave, and Bitter. Fluère's liquids are created using a specialized steam distillation process that extracts essential oils from botanicals, providing a complex and subtle taste profile comparable to traditional alcoholic spirits. At the time of acquisition, the brand had established a presence in over 20 countries, including key markets in Europe and the United States. Its business model focuses on versatility, positioning its products as premium mixers for low-alcohol or alcohol-free cocktails in both professional bartending and "at-home" retail segments.