At what enterprise value was DIPLOMÁTICO RUM acquired in 2023?

You can find the full valuation details of DIPLOMÁTICO RUM on mynth capital. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the AgriFood industry currently tracks an average EBITDA multiple of 10.9x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of DIPLOMÁTICO RUM when it was acquired by BROWN-FORMAN CORPORATION?

The exact EV/EBITDA multiple for DIPLOMÁTICO RUM is available on mynth capital. For comparison, the AgriFood sector currently shows an average EBITDA multiple of 10.9x. Join our community for free to access full valuation data and industry trends.

When was DIPLOMÁTICO RUM acquired by BROWN-FORMAN CORPORATION?

DIPLOMÁTICO RUM was acquired by BROWN-FORMAN CORPORATION in 2023.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the DIPLOMÁTICO RUM acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the DIPLOMÁTICO RUM deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.brown-forman.com/article/brown-forman-completes-acquisition-diplomatico-rum-brand-january-5-2023

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Home Database AgriFoodDIPLOMÁTICO RUM

01/2023

DIPLOMÁTICO RUM acquired by BROWN-FORMAN CORPORATION

VENEZUELA Food Processing / Beverages / Wines & Spirits REV 1m USD - 1b USD

Context

Brown‑Forman Corporation has completed the acquisition of the Diplomático Rum brand and its associated corporate assets from Destillers United Group S.L.. The transaction structure transfers full brand ownership alongside a dedicated aging, bottling, and shipping production facility located in Panama. As part of the closing integration, the purchasing group integrates more than 100 employees into its global corporate workforce. Under the terms of the agreement, Destillers United Group S.L. will retain manufacturing operations, continuing to produce and age the rum line at its original distillery located at the foot of the Andes mountains. The transaction secures the buying group's entry into the fast-growing super-premium and ultra-premium rum categories, adding an established global market leader to its core spirits portfolio. The post-closing commercial strategy leverages a mature brand asset that maintains active distribution networks across more than 100 countries, with primary market penetration established throughout France, Germany, and the United States. The growth roadmap focuses on scaling international distribution channels to expand global market share, utilizing Brown-Forman’s corporate infrastructure to accelerate volume growth across the brand's three core product segments, which include its traditional, prestige, and limited-run distillery collections.

DIPLOMÁTICO RUM, which reported an EBITDA margin of LOGIN in 2023, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the AgriFood sector (10.9x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Diplomático Rum operates as a global producer and marketer of super-premium and ultra-premium rums. Manufactured in Venezuela at the foot of the Andes mountains, the company’s product framework is organized into three distinct product families: the Traditional Range, the Prestige Range, and the Distillery Collection. The brand's business model leverages localized climate conditions and fertile terrain optimized for sugarcane cultivation, pairing traditional distillation methods with modern production technologies to manufacture its aged spirit portfolio. The organization’s commercial architecture spans an international footprint with distribution active in more than 100 countries, maintaining primary market penetration across France, Germany, and the United States. Following its acquisition by Brown-Forman Corporation, the entity's operational model functions via a strategic division of labor: Destillers United Group S.L. manages the core manufacturing, aging, and distillation operations at the original Venezuelan facility, while Brown-Forman oversees the brand's global corporate infrastructure, international distribution scaling, and commercial network expansion.

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REFERENCES

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of DIPLOMÁTICO RUM by BROWN-FORMAN CORPORATION are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Press release: view release

Target: diplomático rum

Acquirer: brown-forman corporation