EG GROUP (UK & IRELAND OPERATIONS) acquired by ASDA GROUP
Context
Asda Group has reached a definitive agreement to acquire the UK and Ireland operations of EG Group, representing a transformational step in its strategic expansion into the convenience and foodservice markets. The transaction involves the integration of approximately 350 petrol filling station sites and over 1,000 food-to-go locations into a consolidated retail group. This combination is designed to create a value-led consumer champion, significantly increasing the accessibility of competitive pricing for fuel and groceries to a broader customer base. The strategic rationale for the move is rooted in the high growth potential of the convenience sector, driven by the rise of local shopping and demand for immediate consumption products. The acquisition will allow for the rollout of specialized convenience formats across the newly acquired estate, leveraging a heritage in low-cost retailing to serve millions of weekly visitors more effectively. To support the integration and future growth, the involved shareholders have committed to providing significant additional equity. The merged entity anticipates generating substantial synergies through economies of scale, improved procurement, and cross-selling opportunities across its omni-channel platform. This move strengthens the group’s financial profile and positions it to benefit from attractive structural drivers in the retail and foodservice industries.
EG GROUP (UK & IRELAND OPERATIONS), which reported an EBITDA margin of LOGIN in 2022, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Retail & Consumer sector (11.0x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
EG Group encompasses a comprehensive fuel and convenience estate across the United Kingdom and Ireland, consisting of approximately 350 petrol filling station sites and over 1,000 food,to,go locations. It serves as a critical infrastructure for daily consumer needs, with sites strategically positioned to capture high footfall and offer a diverse mix of grocery, fuel, and foodservice options. The business model is designed to cater to modern shopping habits, such as the rise of local "top,up" shopping and the increasing demand for immediate consumption meals. By operating at the heart of various communities, the business provides essential value,added services that drive consistent customer engagement. The infrastructure is specialized in handling high volumes of transactions across multiple retail channels, making it a cornerstone of the regional convenience market. It maintains a robust presence in the daily lives of millions of consumers, providing a platform for convenience, fuel, and omni,channel retailing.
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Historical Financials (GBP)
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REFERENCES
Valuation range: EV 1b - 4b GBP
EBITDA range: 100M - 200M GBP
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Press release: view release
Acquirer: asda group