At what enterprise value was I-RUN acquired in 2022?

During the acquisition of I-RUN by GENEO in 2022, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 50M - 150M EUR. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 11.0x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of I-RUN when it was acquired by GENEO?

The estimated EV/EBITDA multiple for I-RUN is in the range of 5x - 12x. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 11.0x. Join our community for free to access full valuation data and industry trends.

When was I-RUN acquired by GENEO?

I-RUN was acquired by GENEO in 2022.

What was the revenue of I-RUN at the time of the deal?

The revenue of I-RUN at the time of the deal is estimated to be in the range of 100M - 200M EUR. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of I-RUN during the acquisition?

I-RUN's EBITDA is estimated to be in the range of 5M - 25M EUR. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the I-RUN acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the I-RUN deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://geneocapitalentrepreneur.com/geneo-capital-reunit-un-groupe-dinvestisseurs-de-long-terme-pour-accompagner-i-run-dans-sa-croissance-et-la-reorganisation-du-capital/

← DATABASE

Home Database Retail & ConsumerI-RUN

10/2022

I-RUN acquired by GENEO

FRANCE Retail / Specialized Retail / Sport EV 50M - 150M EUR

Context

GENEO Capital Entrepreneur has led a recapitalization effort to support the reorganization of i-Run's capital structure and fuel the company's next phase of growth. This transaction brings together a consortium of long-term investors, including Eximium, MACSF, and Bpifrance, alongside the founders and management team, with a shared objective of stabilizing the company's ownership and accelerating its development. The investment comes at a time when i-Run has already achieved significant scale, driven by its omnichannel business model combining e-commerce and a network of physical stores, as well as a strong expansion dynamic in France and Europe. The group has established itself as a reference player in the running, trail, and outdoor segments, with sustained growth driven by the digitalization of distribution and increasing demand for specialized sports equipment. As part of this effort, the capital reorganization aims to provide the necessary resources to accelerate organic growth, enhance the retail network (with a goal of opening 20 additional stores in France), and support European expansion, including the deployment of new product lines and the consolidation of its digital presence. The objective is also to structure a more ambitious international growth model, leveraging the existing customer base and synergies between physical and digital channels.

I-RUN, which reported an EBITDA margin of LOGIN in 2023, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Retail & Consumer sector (11.0x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

-> Deep-dive in Retail & Consumer market trends

Target

Established in the early 2000s and headquartered in Toulouse, I-Run is a leading specialist distributor of running gear and sports equipment. The company has emerged as one of France's top online retailers for running, leveraging its strong product expertise and customer-centric approach to cater to runners of all levels, from casual joggers to seasoned athletes. I-Run's multichannel strategy combines a high-traffic e-commerce platform with a network of physical stores across France, enabling the company to provide a seamless customer experience from product discovery to in-store trials and support. The company offers a wide range of products, including running shoes, technical apparel, smartwatches, and accessories, in partnership with major international sports brands.

Ent. Value

Equity Value

Multiples

EV / Revenue

EV / EBITDA

EV / EBIT

Historical Financials (EUR)

Year

Rev

EBITDA

EBIT

2023

2022

Other operations with I-RUN

List of similar M&A transactions (Date, Acquirer, Target, Country, Sector, Deal Context)
Date	Acquirer	Target	Country	Sector	Deal Context
06/2026	GROUPE LFPI	I-RUN	FRANCE	Retail	LFPI has acquired a majority stake in I-Run as part of a transaction that marks the next stage in the company's growth trajectory, which has been underway for several years. The deal involves a reshaping of the shareholder base, with historical investors such as Geneo Capital Entrepreneur and Bpifrance selling a portion of their shares while maintaining a minority presence alongside management, which has increased its stake in the new entity

REFERENCES

Valuation range: EV 50M - 150M EUR

Revenue range: 100M - 200M EUR

EBITDA range: 5M - 25M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of I-RUN by GENEO are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Press release: view release

Target: i-run

Acquirer: geneo