I-RUN acquired by GENEO

GENEO Capital Entrepreneur has led a recapitalization effort to support the reorganization of i-Run's capital structure and fuel the company's next phase of growth. This transaction brings together a consortium of long-term investors, including Eximium, MACSF, and Bpifrance, alongside the founders and management team, with a shared objective of stabilizing the company's ownership and accelerating its development. The investment comes at a time when i-Run has already achieved significant scale, driven by its omnichannel business model combining e-commerce and a network of physical stores, as well as a strong expansion dynamic in France and Europe. The group has established itself as a reference player in the running, trail, and outdoor segments, with sustained growth driven by the digitalization of distribution and increasing demand for specialized sports equipment. As part of this effort, the capital reorganization aims to provide the necessary resources to accelerate organic growth, enhance the retail network (with a goal of opening 20 additional stores in France), and support European expansion, including the deployment of new product lines and the consolidation of its digital presence. The objective is also to structure a more ambitious international growth model, leveraging the existing customer base and synergies between physical and digital channels.