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M&A

PETLAB

Acquired by

BC PARTNERS

UNITED KINGDOM Consumer Products REV [100m USD - 500m USD] 02/2025

Target

PETLAB

Acquirer

BC PARTNERS

Context

BC Partners acquired a majority stake in PetLab Co. from its co-founders, who retained a significant minority investment in the business. The transaction leverages BC Partners’ specialized knowledge in the pet ecosystem—specifically its experience in scaling Chewy Health—to accelerate the target's international expansion and product innovation. The deal highlights the continued institutional interest in the pet "humanization" trend and the high-margin, recurring revenue profiles of subscription-based pet wellness brands. The collaboration is intended to drive the next stage of the company's growth by expanding its R&D capabilities and market presence.

This transaction is part of the Retail & Consumer industry, which currently tracks an average EBITDA multiple of 10.9x since the beginning of 2026, 11.3% decrease compared to 2025. This data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

PetLab is a premium, science-led pet supplement brand. It specializes in high-growth nutraceutical categories, including probiotic chews, dental cleaning powders (ProBright® Advanced), and joint care solutions. The company operates a direct-to-consumer (DTC) model and is recognized for its sophisticated R&D, involving PhD nutritionists and clinical scientists to develop proprietary active-ingredient blends. PetLab Co. has built a massive, loyal customer base through innovative social media engagement and data-driven digital marketing.

Ent. Value

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Equity Value

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Multiples Analysis

EV / Revenue

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EV / EBITDA

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EV / EBIT

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Historical Financials (EUR)

Year
Rev
EBITDA
EBIT
2024
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2023
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Other operations with PETLAB

mynth data is contributed by M&A / PE professionals and systematically cross-verified against private deal documents and official releases. All source materials are destroyed post-validation to guarantee data anonymity and compliance.