PETLAB acquired by BC PARTNERS
Context
BC Partners acquired a majority stake in PetLab Co. from its co-founders, who retained a significant minority investment in the business. The transaction leverages BC Partners’ specialized knowledge in the pet ecosystem—specifically its experience in scaling Chewy Health—to accelerate the target's international expansion and product innovation. The deal highlights the continued institutional interest in the pet "humanization" trend and the high-margin, recurring revenue profiles of subscription-based pet wellness brands. The collaboration is intended to drive the next stage of the company's growth by expanding its R&D capabilities and market presence.
PETLAB, which reported an EBITDA margin of [members only] in 2024, is valued in this transaction at an EV/EBITDA multiple of [members only], to compare with the average currently observed in the Retail & Consumer sector (11.9x).
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Target
PetLab is a premium, science-led pet supplement brand. It specializes in high-growth nutraceutical categories, including probiotic chews, dental cleaning powders (ProBright® Advanced), and joint care solutions. The company operates a direct-to-consumer (DTC) model and is recognized for its sophisticated R&D, involving PhD nutritionists and clinical scientists to develop proprietary active-ingredient blends. PetLab Co. has built a massive, loyal customer base through innovative social media engagement and data-driven digital marketing.
Ent. Value
$150–250M
Equity Value
[members only]
Multiples
EV / Revenue
[members only]
EV / EBITDA
[members only]
EV / EBIT
[members only]
Historical Financials (USD)
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REFERENCES
Revenue range: $150–250M
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PETLAB by BC PARTNERS are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Target: petlab
Acquirer: bc partners