PETLAB acquired by BC PARTNERS
Context
BC Partners acquired a majority stake in PetLab Co. from its co-founders, who retained a significant minority investment in the business. The transaction leverages BC Partners’ specialized knowledge in the pet ecosystem—specifically its experience in scaling Chewy Health—to accelerate the target's international expansion and product innovation. The deal highlights the continued institutional interest in the pet "humanization" trend and the high-margin, recurring revenue profiles of subscription-based pet wellness brands. The collaboration is intended to drive the next stage of the company's growth by expanding its R&D capabilities and market presence.
PETLAB, which reported an EBITDA margin of in 2024, is valued in this transaction at an EV/EBITDA multiple of , a level to compare with the average currently observed in the Retail & Consumer sector (10.9x).
-> Deep-dive in Retail & Consumer market trends
Target
PetLab is a premium, science-led pet supplement brand. It specializes in high-growth nutraceutical categories, including probiotic chews, dental cleaning powders (ProBright® Advanced), and joint care solutions. The company operates a direct-to-consumer (DTC) model and is recognized for its sophisticated R&D, involving PhD nutritionists and clinical scientists to develop proprietary active-ingredient blends. PetLab Co. has built a massive, loyal customer base through innovative social media engagement and data-driven digital marketing.
Ent. Value
Equity Value
Multiples
EV / Revenue
EV / EBITDA
EV / EBIT
Historical Financials (USD)
Similar deals in Consumer Products
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 04/2025 | BRICONORD | SCELL-IT | FRANCE | Home & DIY |
| 03/2025 | USHOPAL GROUP | PAYOT | FRANCE | Hygiene & Beauty Brands |
| 01/2025 | VERDOSO | THE KOOPLES | FRANCE | Fashion & Apparel |
| 12/2024 | DEUTSCHE BETEILIGUNGS (DBAG) | GREAT LENGTHS | ITALY | Hygiene & Beauty Brands |
| 10/2024 | PERMIRA | K-WAY | FRANCE | Fashion & Apparel |
| 07/2024 | EMK CAPITAL | L&S LIGHTING INTELLIGENCE | ITALY | Home & DIY |
| 07/2024 | HARVIA | THERMASOL | UNITED STATES | Personal & Household |
| 07/2024 | ARDIAN | GROUPE HAMEUR (MAGIMIX & ROBOT-COUPE) | FRANCE | Home & DIY |
| 03/2024 | PAI PARTNERS | BEAUTYNOVA | ITALY | Hygiene & Beauty Brands |
| 03/2024 | STYLE CAPITAL | AUTRY INTERNATIONAL | ITALY | Fashion & Apparel |
REFERENCES
Revenue range: 150M - 250M USD
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PETLAB by BC PARTNERS are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Target: petlab
Acquirer: bc partners