PETLAB acquired by BC PARTNERS
Context
BC Partners acquired a majority stake in PetLab Co. from its co-founders, who retained a significant minority investment in the business. The transaction leverages BC Partners’ specialized knowledge in the pet ecosystem—specifically its experience in scaling Chewy Health—to accelerate the target's international expansion and product innovation. The deal highlights the continued institutional interest in the pet "humanization" trend and the high-margin, recurring revenue profiles of subscription-based pet wellness brands. The collaboration is intended to drive the next stage of the company's growth by expanding its R&D capabilities and market presence.
PETLAB, which reported an EBITDA margin of LOGIN in 2024, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level to compare with the average currently observed in the Retail & Consumer sector (11.3x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
-> Deep-dive in Retail & Consumer market trends
Target
PetLab is a premium, science-led pet supplement brand. It specializes in high-growth nutraceutical categories, including probiotic chews, dental cleaning powders (ProBright® Advanced), and joint care solutions. The company operates a direct-to-consumer (DTC) model and is recognized for its sophisticated R&D, involving PhD nutritionists and clinical scientists to develop proprietary active-ingredient blends. PetLab Co. has built a massive, loyal customer base through innovative social media engagement and data-driven digital marketing.
Ent. Value
LOGIN
Equity Value
LOGIN
Multiples
EV / Revenue
LOGIN
EV / EBITDA
LOGIN
EV / EBIT
LOGIN
Historical Financials (USD)
Similar deals in Retail & Consumer
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 04/2025 | BRICONORD | SCELL-IT | FRANCE | Consumer Products | The Briconord Group acquires Scell-it, a strategic move that strengthens its position in the professional fastening market. This acquisition is the 6th build-up for Briconord in recent years. By integrating Scell-it, Briconord expands its product portfolio to include high-tech fastening systems and tools, creating strong cross-selling opportunities across its European distribution networks. This transaction was completed simultaneously with the group's capital reorganization led by Oddo BHF. |
| 03/2025 | USHOPAL GROUP | PAYOT | FRANCE | Consumer Products | Ushopal acquired 100% of Payot from LBO France (which held 80% since 2014) and the management team. The transaction concludes a long holding period marked by two previously aborted sales processes (2019 and 2021) due to the pandemic and geopolitical risks in Russia. Ushopal, which initially approached Payot for a distribution partnership in China, eventually opted for a full acquisition to leverage the brand's heritage and professional skincare expertise in the Asian market. |
| 01/2025 | VERDOSO | THE KOOPLES | FRANCE | Consumer Products | The transaction involves the 100% sale of The Kooples by MF Brands Group to Verdoso, a French industrial group specializing in the turnaround and transformation of distressed assets. This strategic exit allows the seller to offload a non-core, loss-making fashion label and refocus on its global premium brands like Lacoste. The strategic rationale for the buyer is the acquisition of a globally recognized brand at a potential valuation discount, with the aim of restoring its "glam rock" appeal and operational efficiency. This move reflects a wider trend in the "accessible luxury" sector, where players are forced to consolidate or sell as they struggle with high fixed costs and a cooling consumer appetite. |
| 10/2024 | PERMIRA | K-WAY | FRANCE | Consumer Products | Permira, the global private equity firm, has agreed to acquire a 40% minority stake in K-Way, the iconic French outerwear brand, from its Italian parent company BasicNet. This partnership is designed to unlock the next phase of K-Way's global expansion. BasicNet, which acquired the distressed brand in 2004 and successfully repositioned it from a functional utility item into a premium lifestyle label (generating EUR147.7 million in revenue in 2023), sought a partner with deep consumer expertise to scale operations internationally. |
| 07/2024 | ARDIAN | GROUPE HAMEUR (MAGIMIX & ROBOT-COUPE) | FRANCE | Consumer Products | Ardian is acquiring a majority stake in Groupe Hameur (Magimix and Robot-Coupe) from the De Jenlis Family. The transaction was structured as a primary LBO following a competitive auction process managed by investment banks. The process initially attracted interest from both strategic industrial players and a dozen private equity firms, eventually narrowing down to a final round involving three major global investment houses. The investment strategy is centered on accelerating growth in key international markets, particularly the United States, by leveraging the acquirer's local expertise. Beyond organic growth, the partnership aims to consolidate the fragmented market for professional culinary equipment through targeted bolt-on acquisitions. The founding family remains a minority shareholder to support this new phase of international expansion. |
| 07/2024 | HARVIA | THERMASOL | UNITED STATES | Consumer Products | Harvia acquired 100% of ThermaSol in an all-cash, debt-free transaction. The acquisition addresses a recognised strategic gap in Harvia's product portfolio — the company had historically held a strong position in traditional sauna heaters but a significantly weaker position in steam and infrared saunas, segments identified as difficult to enter organically as communicated at Harvia's Capital Markets Day in spring 2024. The US was already Harvia's largest market prior to the transaction, and ThermaSol's established brand and distribution presence in the steam segment provides Harvia with an immediate and meaningful platform to accelerate its growth in this category. Harvia expects to leverage its historical track record of improving acquired companies' profitability and growth trajectory to enhance ThermaSol's margins toward group levels over time. |
| 07/2024 | EMK CAPITAL | L&S LIGHTING INTELLIGENCE | ITALY | Consumer Products | The exit of L&S from the Clessidra Capital Partners 3 portfolio represents a successful structural maturation of an Italian design champion into a global industrial leader. The strategic rationale for this transaction centers on a "market-consolidation" play, leveraging the target's industry-leading technical operational depth in embedded LED systems to fuel a new phase of international buy-and-build activity. This structural alignment provides the organization with the institutional capital and global network of the new sponsor, which is required to address the increasing complexity of smart-home integration and sustainable commercial lighting. |
| 03/2024 | PAI PARTNERS | BEAUTYNOVA | ITALY | Consumer Products | PAI Partners entered into a definitive agreement to acquire a 51% controlling stake in Beautynova from Bluegem Capital Partners to accelerate the group's global scaling. This strategic move follows a period of rapid transformation under Bluegem’s ownership since 2020, during which the company tripled its sales and expanded significantly into the US market. Post-transaction, Bluegem retains a 47% minority interest alongside a syndicate of co-investors and the company’s management team, ensuring continuity in leadership and strategy. The partnership is designed to leverage PAI's international infrastructure to further penetrate the resilient high-end beauty sector and set new industry standards in innovative product development. |
| 03/2024 | STYLE CAPITAL | AUTRY INTERNATIONAL | ITALY | Consumer Products | Style Capital acquired a 50.2% controlling stake in Autry International from the "Made in Italy Fund" (managed by Quadrivio & Pambianco) and the founding family. The family retains a significant 42% stake, while Quadrivio reinvests for an 8% minority stake via its new vehicle "Lifestyle Fund II". The deal marks a highly successful exit for the sellers, generating a 4x Cash-on-Cash return and 75% IRR in less than 3 years. The new ownership aims to pivot the brand from a wholesale-led model to a retail-led model, with plans to open over 20 flagship stores globally. |
| 01/2024 | SUAVE BRANDS COMPANY | CHAPSTICK | UNITED STATES | Consumer Products | Suave Brands Company, a portfolio company of Yellow Wood Partners, has acquired the ChapStick brand from Haleon. The deal positions ChapStick within a dedicated, independent North American beauty & personal care platform, combining its leading lip‑care franchise with Suave’s value‑oriented mass‑retail footprint and operational capabilities. The acquisition is intended to create synergies in distribution, back‑office functions, and marketing, while enabling Suave Brands Company to scale its retail sales to approximately USD 800 million annually. The transaction illustrates Yellow Wood’s strategy of building a limited number of branded consumer platforms through bolt‑on acquisitions and deep operational engagement. |
REFERENCES
Revenue range: 150M - 250M USD
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of PETLAB by BC PARTNERS are reserved for mynth community members. Register for free to unlock full data.
Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Press release: view release
Target: petlab
Acquirer: bc partners