AZULIS CAPITAL invests in Ceetadel

Alongside the incumbent management team which successfully retains the absolute majority of the shareholding structure, the private equity firm Azulis Capital has formally executed a strategic leveraged buyout to become the new reference shareholder of Ceetadel. Concluded in September 2026, this secondary LBO establishes a primary valuation for the targeted communications agency at an estimated . The definitive financial architecture mandates the full exit of the previous financial sponsor, Siparex Entrepreneurs, which had initially backed the platform in 2023. To fund this sophisticated transaction, the incoming financial sponsor deployed an equity ticket ranging between €15 million and €20 million exclusively through its Middle Market Fund 6 vehicle, marking the fund's twelfth official investment. The overall capital structure was further optimized through a senior bank debt facility slightly exceeding €10 million, effectively keeping the acquisition leverage ratio below 2.5 times EBITDA. This senior financing package was arranged by a banking pool led by Caisse d'Epargne Rhône-Alpes, supported by BNP Paribas and Banque Populaire Auvergne Rhône-Alpes. Guided by President Julien Monet and Chief Executive Officer Amaury Bataille, alongside nearly twenty operational managers participating in the capital round, the marketing conglomerate enters this recapitalization phase demonstrating remarkable financial momentum, having propelled its turnover to approximately within a three-year window. The core strategic rationale behind the private equity sponsor's entry is to violently accelerate the platform's ongoing buy-and-build trajectory, directly targeting advanced technological, data analytics, and artificial intelligence capabilities to hybridize traditional marketing workflows. By securing this robust institutional backing, the consolidated group publicly projects a strategic roadmap aimed at tripling its overall corporate size over a five-year horizon, relying heavily on targeted external growth to solidify its industry leadership.