GET ENGAGED acquired by SAMY

SAMY acquired Get Engaged, the Atlanta-based social-first agency specialising in creators, talent and entertainment, in a deal announced in October 2026. The consideration combined cash and shares and valued the agency at more than $100 million, alongside additional resources to fund its growth. At the time, Get Engaged employed more than 120 people across Atlanta, New York, Nashville and Los Angeles. Its founders and leadership stayed with the business, with Alex Dermer taking the role of chief executive, and the Get Engaged brand was kept as SAMY’s US arm. The purchase gave SAMY scale in the United States as it pursued growth in social and creator marketing there. It followed the agency’s global account wins with Unilever Foods and Barilla and the appointment of Anabela Bonuccelli as its US managing director, and came after a series of European acquisitions, including Intermate in Germany and team5pm in the Netherlands. Bridgepoint, which had become SAMY’s majority shareholder in February 2025, backed the transaction. The Raine Group advised Get Engaged.