Asmodee has finalized the acquisition of 100% of the French publisher ATM Gaming, marking the group's first major strategic move since its recent listing on the Stockholm stock exchange. The transaction is structured as an all-equity deal, combining an initial cash payment, newly issued Asmodee shares, and a deferred payment component. This acquisition allows Asmodee to significantly reinforce its position in the "party game" category, which is currently seeing the highest growth rates in the industry. The group anticipates strong financial performance from the target, with Revenue and EBITDA projected to grow by 47% in 2026, reaching €50 million in sales and an EBITDA of €25 million, maintaining a robust 50% EBITDA margin. The deal includes an earn-out mechanism based on the target's performance over the next five years, aligning the interests of the founders with the group's long-term profitability goals. Strategically, this move signals a resumption of Asmodee’s historical M&A program, which has historically accounted for nearly half of the group's total expansion. By integrating ATM Gaming’s popular titles, Asmodee intends to deploy these IPs across its global distribution network to maximize international sales.

ATM Gaming is a high-growth French publisher specializing in the "party game" segment, currently identified as the most dynamic category in the tabletop gaming market. The company’s business model focuses on mainstream, easy-to-learn social games with high viral potential and mass-market appeal. Its portfolio includes major commercial successes such as Speed Bac, which has surpassed 2 million units sold, as well as recent hits like Pili Pili and Mouton Mouton. ATM Gaming leverages a fast-to-market product development cycle and strong retail distribution to capture the growing demand for social entertainment. By focusing on high-volume, accessible intellectual property (IP), the company has established itself as a key innovator in the consumer gaming space, achieving significant profitability and rapid revenue scaling within the European market.