ASMODEE GROUP
Acquired by
EMBRACER GROUP
ASMODEE GROUP acquired by EMBRACER GROUP
Target
ASMODEE GROUP
Acquirer
EMBRACER GROUP
Context
Target
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EV / EBITDA
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Historical Financials (EUR)
Other operations with ASMODEE GROUP
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 03/2026 | ASMODEE GROUP | ATM GAMING | FRANCE | Software | Asmodee has finalized the acquisition of 100% of the French publisher ATM Gaming, marking the group's first major strategic move since its recent listing on the Stockholm stock exchange. The transaction is structured as an all-equity deal, combining an initial cash payment, newly issued Asmodee shares, and a deferred payment component. This acquisition allows Asmodee to significantly reinforce its position in the "party game" category, which is currently seeing the highest growth rates in the industry. The group anticipates strong financial performance from the target, with Revenue and EBITDA projected to grow by 47% in 2026, reaching €50 million in sales and an EBITDA of €25 million, maintaining a robust 50% EBITDA margin. The deal includes an earn-out mechanism based on the target's performance over the next five years, aligning the interests of the founders with the group's long-term profitability goals. Strategically, this move signals a resumption of Asmodee’s historical M&A program, which has historically accounted for nearly half of the group's total expansion. By integrating ATM Gaming’s popular titles, Asmodee intends to deploy these IPs across its global distribution network to maximize international sales. |
| 07/2018 | PAI PARTNERS | ASMODEE GROUP | FRANCE | Consumer Products | PAI Partners has reached an agreement to acquire a majority stake in Asmodee from Eurazeo, following a highly competitive auction process involving major private equity players and strategic investors. The transaction marks the successful conclusion of Eurazeo’s five-year holding period, during which the target underwent a massive transformation through more than 20 build-up acquisitions. Under the new ownership structure, the existing management team, led by CEO Stephane Carville, is expected to reinvest significantly, retaining approximately 30% of the capital. The strategic rationale for PAI Partners is to replicate the company's historical growth trajectory by further accelerating its international expansion, particularly in the United States, and deepening its penetration in the digital gaming and content licensing segments. The acquisition is supported by a robust financing package featuring a leverage level of approximately 6.0x EBITDA, highlighting the resilience and strong cash-flow generation of the board game sector. This move positions Asmodee as a central platform for future consolidation in the global tabletop gaming market. |
| 01/2014 | EURAZEO | ASMODEE GROUP | FRANCE | Consumer Products | Eurazeo has completed the acquisition of an 83.5% majority stake in Asmodee from the private equity firm Montefiore Investment. The transaction follows a strategic agreement announced in late 2013 and received regulatory clearance from European competition authorities. The acquisition is structured to support the company’s ambitious shift from a domestic leader to a global player in the board game industry. To finance the deal, Eurazeo invested €98 million in equity, while the management team and the original founders reinvested €14 million, representing a total equity injection of €117.8 million. This "Secondary LBO" provides Asmodee with a specific financing envelope dedicated to future external growth. The strategic rationale centers on accelerating international sales—aiming to increase the export share from 50% to 70%—and developing digital adaptations of the group's physical catalog. Stéphane Carville remains at the helm to lead this new phase of global expansion under Eurazeo's ownership. |