At what enterprise value was ASMODEE GROUP acquired in 2022?

During the acquisition of ASMODEE GROUP by EMBRACER GROUP in 2022, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 3b - 100b EUR. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the Retail & Consumer industry currently tracks an average EBITDA multiple of 11.3x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of ASMODEE GROUP when it was acquired by EMBRACER GROUP?

The estimated EV/EBITDA multiple for ASMODEE GROUP is in the range of 10x - 18x. For comparison, the Retail & Consumer sector currently shows an average EBITDA multiple of 11.3x. Join our community for free to access full valuation data and industry trends.

When was ASMODEE GROUP acquired by EMBRACER GROUP?

ASMODEE GROUP was acquired by EMBRACER GROUP in 2022.

What was the revenue of ASMODEE GROUP at the time of the deal?

The revenue of ASMODEE GROUP at the time of the deal is estimated to be in the range of 750M - 1.3b EUR. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of ASMODEE GROUP during the acquisition?

ASMODEE GROUP's EBITDA is estimated to be in the range of 150M - 250M EUR. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the ASMODEE GROUP acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the ASMODEE GROUP deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://embracer.com/releases/embracer-group-completes-the-acquisition-of-asmodee/

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Home Database Retail & ConsumerASMODEE GROUP

01/2022

ASMODEE GROUP

Acquired by

EMBRACER GROUP

FRANCE Consumer Products EV 3b - 100b EUR

ASMODEE GROUP acquired by EMBRACER GROUP

FRANCE Consumer Products EV 3b - 100b EUR

Context

Embracer Group has finalized the acquisition of 100% of the capital of Asmodee from funds managed by PAI Partners and various minority shareholders. This landmark transaction marks a major diversification for Embracer, bringing a global leader in board games into its digital-heavy ecosystem. The transaction was structured with a massive upfront payment consisting of cash and newly issued Embracer B shares. To ensure management continuity, the founders and key minority shareholders retained a small interest subject to specific put and call options exercisable over a six-year period. This day one consideration creates a powerful alignment between the French management team and the Swedish parent company. Strategically, the acquisition transforms Embracer into a cross-media powerhouse, allowing for the cross-pollination of IP between physical board games and digital video game adaptations. Asmodee continues to operate as an independent operative group under its existing leadership, maintaining its organizational structure while gaining access to Embracer’s vast technical and financial resources.

ASMODEE GROUP, which reported an EBITDA margin of LOGIN in 2021, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN to the average currently observed in the Retail & Consumer sector (11.3x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Asmodee is a global leader in the board game industry, managing an extensive ecosystem of over 20 internal studios and a portfolio of 400+ intellectual properties, including Catan, Ticket to Ride, and Pandemic. Following its IPO in Stockholm in early 2025, the group has returned to its historical strategy of aggressive external growth. Asmodee’s investment thesis centers on acquiring specialized studios to consolidate high-value IP and leverage its world-class international distribution network. The group has been built through successive LBOs (Montefiore, Eurazeo, PAI Partners) and a period under the Swedish conglomerate Embracer, before reclaiming its independence. With over 50 acquisitions in 15 years, Asmodee’s business model relies on a "studio-centric" approach, allowing creative entities to maintain their identity while benefiting from the group’s global commercial scale and logistical infrastructure.

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2020

Other operations with ASMODEE GROUP

Date	Acquirer	Target	Country	Sector	Deal Context
03/2026	ASMODEE GROUP	ATM GAMING	FRANCE	Software	ATM Gaming is a high-growth French publisher specializing in the "party game" segment, currently identified as the most dynamic category in the tabletop gaming market. The company’s business model focuses on mainstream, easy-to-learn social games with high viral potential and mass-market appeal. Its portfolio includes major commercial successes such as Speed Bac, which has surpassed 2 million units sold, as well as recent hits like Pili Pili and Mouton Mouton. ATM Gaming leverages a fast-to-market product development cycle and strong retail distribution to capture the growing demand for social entertainment. By focusing on high-volume, accessible intellectual property (IP), the company has established itself as a key innovator in the consumer gaming space, achieving significant profitability and rapid revenue scaling within the European market.
07/2018	PAI PARTNERS	ASMODEE GROUP	FRANCE	Consumer Products	Asmodee is a global leader in the board game industry, managing an extensive ecosystem of over 20 internal studios and a portfolio of 400+ intellectual properties, including Catan, Ticket to Ride, and Pandemic. Following its IPO in Stockholm in early 2025, the group has returned to its historical strategy of aggressive external growth. Asmodee’s investment thesis centers on acquiring specialized studios to consolidate high-value IP and leverage its world-class international distribution network. The group has been built through successive LBOs (Montefiore, Eurazeo, PAI Partners) and a period under the Swedish conglomerate Embracer, before reclaiming its independence. With over 50 acquisitions in 15 years, Asmodee’s business model relies on a "studio-centric" approach, allowing creative entities to maintain their identity while benefiting from the group’s global commercial scale and logistical infrastructure.
01/2014	EURAZEO	ASMODEE GROUP	FRANCE	Consumer Products	Asmodee is a global leader in the board game industry, managing an extensive ecosystem of over 20 internal studios and a portfolio of 400+ intellectual properties, including Catan, Ticket to Ride, and Pandemic. Following its IPO in Stockholm in early 2025, the group has returned to its historical strategy of aggressive external growth. Asmodee’s investment thesis centers on acquiring specialized studios to consolidate high-value IP and leverage its world-class international distribution network. The group has been built through successive LBOs (Montefiore, Eurazeo, PAI Partners) and a period under the Swedish conglomerate Embracer, before reclaiming its independence. With over 50 acquisitions in 15 years, Asmodee’s business model relies on a "studio-centric" approach, allowing creative entities to maintain their identity while benefiting from the group’s global commercial scale and logistical infrastructure.
11/2007	MONTEFIORE INVESTMENT	ASMODEE GROUP	FRANCE	Consumer Products	Asmodee is a global leader in the board game industry, managing an extensive ecosystem of over 20 internal studios and a portfolio of 400+ intellectual properties, including Catan, Ticket to Ride, and Pandemic. Following its IPO in Stockholm in early 2025, the group has returned to its historical strategy of aggressive external growth. Asmodee’s investment thesis centers on acquiring specialized studios to consolidate high-value IP and leverage its world-class international distribution network. The group has been built through successive LBOs (Montefiore, Eurazeo, PAI Partners) and a period under the Swedish conglomerate Embracer, before reclaiming its independence. With over 50 acquisitions in 15 years, Asmodee’s business model relies on a "studio-centric" approach, allowing creative entities to maintain their identity while benefiting from the group’s global commercial scale and logistical infrastructure.

REFERENCES

Valuation range: EV 3b - 100b EUR

Revenue range: 750M - 1.3b EUR

EBITDA range: 150M - 250M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of ASMODEE GROUP by EMBRACER GROUP are reserved for mynth community members. Register for free to unlock full data.

Authors: mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Press release: view release

Target: asmodee group

Acquirer: embracer group