ASMODEE GROUP
Acquired by
PAI PARTNERS
ASMODEE GROUP acquired by PAI PARTNERS
Target
ASMODEE GROUP
Acquirer
PAI PARTNERS
Context
Target
Ent. Value
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Multiples Analysis
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EV / EBITDA
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Historical Financials (EUR)
Other operations with ASMODEE GROUP
| Date | Acquirer | Target | Country | Sector | Deal Context |
|---|---|---|---|---|---|
| 03/2026 | ASMODEE GROUP | ATM GAMING | FRANCE | Software | Asmodee has finalized the acquisition of 100% of the French publisher ATM Gaming, marking the group's first major strategic move since its recent listing on the Stockholm stock exchange. The transaction is structured as an all-equity deal, combining an initial cash payment, newly issued Asmodee shares, and a deferred payment component. This acquisition allows Asmodee to significantly reinforce its position in the "party game" category, which is currently seeing the highest growth rates in the industry. The group anticipates strong financial performance from the target, with Revenue and EBITDA projected to grow by 47% in 2026, reaching €50 million in sales and an EBITDA of €25 million, maintaining a robust 50% EBITDA margin. The deal includes an earn-out mechanism based on the target's performance over the next five years, aligning the interests of the founders with the group's long-term profitability goals. Strategically, this move signals a resumption of Asmodee’s historical M&A program, which has historically accounted for nearly half of the group's total expansion. By integrating ATM Gaming’s popular titles, Asmodee intends to deploy these IPs across its global distribution network to maximize international sales. |
| 01/2022 | EMBRACER GROUP | ASMODEE GROUP | FRANCE | Consumer Products | Embracer Group has finalized the acquisition of 100% of the capital of Asmodee from funds managed by PAI Partners and various minority shareholders. This landmark transaction marks a major diversification for Embracer, bringing a global leader in board games into its digital-heavy ecosystem. The transaction was structured with a massive upfront payment consisting of cash and newly issued Embracer B shares. To ensure management continuity, the founders and key minority shareholders retained a small interest subject to specific put and call options exercisable over a six-year period. This day one consideration creates a powerful alignment between the French management team and the Swedish parent company. Strategically, the acquisition transforms Embracer into a cross-media powerhouse, allowing for the cross-pollination of IP between physical board games and digital video game adaptations. Asmodee continues to operate as an independent operative group under its existing leadership, maintaining its organizational structure while gaining access to Embracer’s vast technical and financial resources. |
| 01/2014 | EURAZEO | ASMODEE GROUP | FRANCE | Consumer Products | Eurazeo has completed the acquisition of an 83.5% majority stake in Asmodee from the private equity firm Montefiore Investment. The transaction follows a strategic agreement announced in late 2013 and received regulatory clearance from European competition authorities. The acquisition is structured to support the company’s ambitious shift from a domestic leader to a global player in the board game industry. To finance the deal, Eurazeo invested €98 million in equity, while the management team and the original founders reinvested €14 million, representing a total equity injection of €117.8 million. This "Secondary LBO" provides Asmodee with a specific financing envelope dedicated to future external growth. The strategic rationale centers on accelerating international sales—aiming to increase the export share from 50% to 70%—and developing digital adaptations of the group's physical catalog. Stéphane Carville remains at the helm to lead this new phase of global expansion under Eurazeo's ownership. |