ASMODEE GROUP acquired by PAI PARTNERS
Context
PAI Partners has reached an agreement to acquire a majority stake in Asmodee from Eurazeo, following a highly competitive auction process involving major private equity players and strategic investors. The transaction marks the successful conclusion of Eurazeo’s five-year holding period, during which the target underwent a massive transformation through more than 20 build-up acquisitions. Under the new ownership structure, the existing management team, led by CEO Stephane Carville, is expected to reinvest significantly, retaining approximately 30% of the capital. The strategic rationale for PAI Partners is to replicate the company's historical growth trajectory by further accelerating its international expansion, particularly in the United States, and deepening its penetration in the digital gaming and content licensing segments. The acquisition is supported by a robust financing package featuring a leverage level of approximately 6.0x EBITDA, highlighting the resilience and strong cash-flow generation of the board game sector. This move positions Asmodee as a central platform for future consolidation in the global tabletop gaming market.
In the past, the company had already been the subject of several LBOs, notably led by Montefiore Investment in 2007 and Eurazeo in 2014. These multiple LBO cycles illustrate the strong appeal for this type of asset.
ASMODEE GROUP, which reported an EBITDA margin of in 2018, is valued in this transaction at an EV/EBITDA multiple of , representing a to the average currently observed in the Retail & Consumer sector (11.2x).
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Target
Asmodee is a global leader in the board game industry, managing an extensive ecosystem of over 20 internal studios and a portfolio of 400+ intellectual properties, including Catan, Ticket to Ride, and Pandemic. Following its IPO in Stockholm in early 2025, the group has returned to its historical strategy of aggressive external growth. Asmodee’s investment thesis centers on acquiring specialized studios to consolidate high-value IP and leverage its world-class international distribution network. The group has been built through successive LBOs (Montefiore, Eurazeo, PAI Partners) and a period under the Swedish conglomerate Embracer, before reclaiming its independence. With over 50 acquisitions in 15 years, Asmodee’s business model relies on a "studio-centric" approach, allowing creative entities to maintain their identity while benefiting from the group’s global commercial scale and logistical infrastructure.
Ent. Value
Equity Value
Multiples
EV / Revenue
EV / EBITDA
EV / EBIT
Historical Financials (EUR)
Other operations with ASMODEE GROUP
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 03/2026 | ASMODEE GROUP | ATM GAMING | FRANCE | Gaming & Consumer Apps |
| 01/2022 | EMBRACER GROUP | ASMODEE GROUP | FRANCE | Consumer Products |
| 01/2014 | EURAZEO | ASMODEE GROUP | FRANCE | Consumer Products |
| 11/2007 | MONTEFIORE INVESTMENT | ASMODEE GROUP | FRANCE | Consumer Products |
REFERENCES
Valuation range: EV 1b - 4b EUR
EBITDA range: 100M - 200M EUR
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Target: asmodee group
Acquirer: pai partners