CAPITAL CROISSANCE invests in Bonsoirs
Context
The investment fund Capital Croissance, through its Edelweiss Croissance I vehicle, signed a minority‑stake acquisition in the French home‑textile brand Bonsoirs. The transaction, executed in September 2026, is structured as the first leveraged buy‑out of Bonsoirs, with senior bank debt provided by Banque Populaire Rives de Paris, LCL and CIC. Founder and President Nicolas Morschl retained a controlling interest, while historic shareholders including Founders Future and several business angels remained invested. Capital Croissance will support Bonsoirs as it pursues three clearly defined growth levers. First, the brand plans to deepen its presence in existing European markets (Germany, Italy, Belgium, the Netherlands and Switzerland) where online sales already represent more than a quarter of total turnover. Second, the company will expand its selective brick‑and‑mortar network, building on flagship stores opened in Paris, Lille and Lyon since 2023. Third, the product portfolio will be broadened further beyond bedding to encompass bath textiles, curtains, décor and table linens, maintaining the premium‑accessible positioning that has driven profitable growth since the 2017 launch. The company projected a revenue of in 2026. Since its digital‑first launch, Bonsoirs has leveraged a strong online community and data‑driven marketing to achieve double‑digit annual growth. Capital Croissance’s participation follows a previous funding history that includes equity rounds in 2018 and 2022, and reflects the fund’s focus on high‑growth consumer brands with proven profitability. The partnership was advised on the sell‑side by D&A Corporate Finance and on the buy‑side by the same advisor, with legal counsel from Agilys Avocats and Argos Avocats. By adding a minority shareholder with sector expertise and a network of entrepreneurs, Bonsoirs aims to accelerate its international rollout and retail footprint while preserving the brand DNA articulated by its founder.
-> Deep-dive in Retail & Consumer market trends
Target
Founded in 2017 in France by Nicolas Morschl, Bonsoirs operates a premium home‑textile brand that sells directly to consumers through a digital platform supported by a small network of flagship stores opened in Paris, Lille and Lyon in 2023. The catalogue, originally limited to bed linen, now includes bath towels, curtains, décor items and table linens, all positioned as high‑quality yet accessible. The company has been profitable since its launch and relies on a data‑driven online sales engine, while using physical locations to reinforce brand experience. Recent growth strategy focuses on extending the selective retail footprint in key cities and advancing entry into additional European markets through the existing e‑commerce infrastructure.
Ent. Value
Equity Value
Multiples
EV / Revenue
EV / EBITDA
EV / EBIT
Historical Financials (EUR)
Similar deals in Consumer Products
| Date | Acquirer | Target | Country | Sector |
|---|---|---|---|---|
| 09/2026 | Puig | Isdin | SPAIN | Hygiene & Beauty Brands |
| 09/2026 | Samsonite Group | BÉIS | UNITED STATES | Fashion & Apparel |
| 09/2026 | INFLEXION | Manucurist | FRANCE | Hygiene & Beauty Brands |
| 09/2026 | White Space Group WSG | Nasty Gal | UNITED STATES | Fashion & Apparel |
| 09/2026 | Extravaganza Beauty | Roja London | UNITED KINGDOM | Hygiene & Beauty Brands |
| 09/2026 | Caudalie Group | TALM | FRANCE | Hygiene & Beauty Brands |
| 09/2026 | Heartland | aiayu | DENMARK | Fashion & Apparel |
| 08/2026 | PARTNERS GROUP | AROMA-ZONE | FRANCE | Hygiene & Beauty Brands |
| 08/2026 | Versant Media Group | Full Swing | UNITED STATES | Other Sports |
| 08/2026 | KKR | Ci FLAVORS | JAPAN | Hygiene & Beauty Brands |
REFERENCES
Revenue range: 25M - 50M EUR
Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of Bonsoirs by CAPITAL CROISSANCE are reserved for mynth community members. Register for free to unlock full data.
Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Target: bonsoirs
Acquirer: capital croissance