The acquisition of Sticks’n’Sushi by McWin Capital Partners is structured as a control‑oriented acquisition, with McWin securing a majority stake in the business while retaining the existing management team and brand identity. At the time of the transaction, Sticks’n’Sushi operates 27 restaurants across the UK, Denmark, and Germany , illustrating a multi‑market, mid‑market platform that has extended its footprint from its core Danish base to the UK and Germany over many years. McWin positions the transaction as a strategic add‑on to its existing restaurant portfolio, leveraging its scale, sector expertise, and cross‑brand resources to support further expansion in the UK and Germany, two markets where Sticks’n’Sushi is still relatively nascent. The sponsor highlights the resilience of Sticks’n’Sushi through recent cost headwinds, the quality of its leadership, and the structural tailwinds in the sushi category (female‑friendly, family‑friendly, and suited for business and leisure occasions). The investment underscores McWin’s opportunistic strategy: seeking high‑performing concepts and teams that can scale, with a strong emphasis on unit economics, brand strength, and leadership quality.

STICKS’N’SUSHI, which reported an EBITDA margin of LOGIN in 2024, is valued in this transaction at an EV/EBITDA multiple of LOGIN, representing a LOGIN discount to the average currently observed in the Retail & Consumer sector (11.5x).

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