STICKS’N’SUSHI acquired by MCWIN CAPITAL PARTNERS
Context
The acquisition of Sticks’n’Sushi by McWin Capital Partners is structured as a control‑oriented acquisition, with McWin securing a majority stake in the business while retaining the existing management team and brand identity. At the time of the transaction, Sticks’n’Sushi operates 27 restaurants across the UK, Denmark, and Germany , illustrating a multi‑market, mid‑market platform that has extended its footprint from its core Danish base to the UK and Germany over many years. McWin positions the transaction as a strategic add‑on to its existing restaurant portfolio, leveraging its scale, sector expertise, and cross‑brand resources to support further expansion in the UK and Germany, two markets where Sticks’n’Sushi is still relatively nascent. The sponsor highlights the resilience of Sticks’n’Sushi through recent cost headwinds, the quality of its leadership, and the structural tailwinds in the sushi category (female‑friendly, family‑friendly, and suited for business and leisure occasions). The investment underscores McWin’s opportunistic strategy: seeking high‑performing concepts and teams that can scale, with a strong emphasis on unit economics, brand strength, and leadership quality.
STICKS’N’SUSHI, which reported an EBITDA margin of in 2024, is valued in this transaction at an EV/EBITDA multiple of , representing a level the average currently observed in the Retail & Consumer sector (10.6x).
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Target
Sticks’n’Sushi is a Danish‑founded, upscale Japanese‑style restaurant group specializing in premium sushi, yakitori, and other Japanese small plates, positioned in the mid‑ to upper‑casual dining segment. The brand is culturally embedded in Denmark, where it is considered an “institution” with a long‑standing, highly loyal customer base and strong brand recognition. The group has successfully expanded beyond its home market, operating a portfolio of 27 restaurants across the UK, Denmark, and Germany, with a focus on high‑quality ingredients, curated interiors, and a versatile day‑part mix (from casual weeknight dinners to group dining and business occasions).
Ent. Value
Equity Value
Multiples
EV / Revenue
EV / EBITDA
EV / EBIT
Historical Financials (EUR)
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REFERENCES
Valuation range: EV 50M - 150M EUR
Revenue range: 50M - 100M EUR
EBITDA range: 5M - 25M EUR
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Authors: This transaction was contributed by a verified mynth contributor and cross-checked against available transaction documents and official company communications.
Press release: view release
Target: sticks’n’sushi
Acquirer: mcwin capital partners