SPLENDOR PLANT acquired by SEAFIRE
Context
Seafire AB has entered into a definitive agreement to acquire all outstanding shares of Splendor Plant AB, a wholesale plant nursery operating across the Nordic region. The transaction is structured as a cash and debt‑free purchase on a cash basis, with a conditional earn‑out component tied to post‑closing performance metrics. The acquisition follows Seafire's recent rights issue, which provides the necessary equity capital to fund the deal and to support future growth initiatives. The rationale for the acquisition is to broaden Seafire's footprint in green infrastructure by adding a well‑established B2B plant supplier to its portfolio. Splendor Plant's product range of trees and shrubs complements Bara Mineraler AB's mineral offerings, creating opportunities for bundled solutions to municipal and landscaping clients. The combined entity is expected to increase pro forma revenue by roughly 21 percent and adjusted EBITA by about 39 percent, enhancing overall profitability and scale. Operationally, the integration will align Splendor Plant's propagation and logistics capabilities with Seafire's existing distribution network, reducing overlapping costs and improving service levels. The transaction lowers the group's net‑debt to adjusted EBITDA leverage to between 1.7x and 2.4x, thereby expanding financial capacity for additional acquisitions. The expanded product suite and enlarged customer base are projected to strengthen market positioning and drive incremental organic growth.
SPLENDOR PLANT, which reported an EBITDA margin of LOGIN in 2025, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level LOGIN as low as the average currently observed in the AgriFood sector (10.8x).
Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.
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Target
Splendor Plant AB was founded in 1961 and operates as a wholesale plant nursery serving the Nordic region. The company manages the full production cycle from propagation in climate‑controlled glasshouses to field cultivation, focusing on trees and shrubs as its principal product groups. Its customer base consists exclusively of professional buyers, including landscapers, municipal authorities, plant retailers, wholesale distributors and housing corporations. Sales are conducted through a B2B model that combines volume‑based pricing with long‑term supply contracts, enabling predictable cash flows. Distribution relies on a network of regional depots and a fleet of temperature‑controlled vehicles that ensure product quality during transport. The firm maintains proprietary breeding programs to develop varieties adapted to local climates, thereby differentiating its catalogue from generic suppliers. Operational efficiency is supported by integrated inventory management systems that align planting schedules with seasonal demand patterns. Geographic coverage extends across Sweden, Denmark, Norway and Finland, with localized logistics hubs that reduce delivery times. The business model emphasizes recurring revenue from repeat orders, while maintaining a lean overhead structure through centralized procurement and shared services across its Nordic operations.
Ent. Value
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Historical Financials (SEK)
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REFERENCES
Valuation range: EV 100M - 350M SEK
Revenue range: 100M - 200M SEK
EBITDA range: 10M - 30M SEK
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Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).
Target: splendor plant
Acquirer: seafire