At what enterprise value was CHÂTEAU MINUTY acquired in 2023?

During the acquisition of CHÂTEAU MINUTY by LVMH in 2023, the company was valued at an estimated revenue multiple of below 5x. The transaction's Enterprise Value is estimated to be in the range of 300M - 700M EUR. By registering for free, you get access to complete and exact transaction details including enterprise value, revenue, and EBITDA. Additionally, our database shows that the AgriFood industry currently tracks an average EBITDA multiple of 10.2x, providing a valuable benchmark for this transaction.

What was the EV/EBITDA of CHÂTEAU MINUTY when it was acquired by LVMH?

The estimated EV/EBITDA multiple for CHÂTEAU MINUTY is in the range of 15x - 25x. For comparison, the AgriFood sector currently shows an average EBITDA multiple of 10.2x. Join our community for free to access full valuation data and industry trends.

When was CHÂTEAU MINUTY acquired by LVMH?

CHÂTEAU MINUTY was acquired by LVMH in 2023.

What was the revenue of CHÂTEAU MINUTY at the time of the deal?

The revenue of CHÂTEAU MINUTY at the time of the deal is estimated to be in the range of 50M - 100M EUR. Register for free to access the full transaction report and exact valuation multiples.

What was the EBITDA of CHÂTEAU MINUTY during the acquisition?

CHÂTEAU MINUTY's EBITDA is estimated to be in the range of 5M - 25M EUR. Join our community for free to access complete and exact deal data.

What is Enterprise Value (EV)?

Enterprise Value (EV) is a measure of a company's total value, often used as a more comprehensive alternative to equity market capitalization. EV includes in its calculation the market capitalization of a company but also short-term and long-term debt as well as any cash on the company's balance sheet.

What is the EV/EBITDA multiple and why is it used?

The EV/EBITDA multiple is a financial ratio that compares a company's Enterprise Value (EV) to its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA). It is widely used in M&A and valuation because it allows for comparisons between companies with different capital structures and provides a clear view of operational profitability.

How is the data for the CHÂTEAU MINUTY acquisition sourced and is it reliable?

Mynth data is contributed by a professional community of M&A and Private Equity experts. Each transaction, including the CHÂTEAU MINUTY deal, is systematically cross-verified by our team using private deal documents and official sources. You can also find the official press release for this transaction here: https://www.journalduluxe.fr/fr/lifestyle/moet-hennessy-acquisition-domaine-minuty

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Home Database AgriFoodCHÂTEAU MINUTY

02/2023

LVMH takes majority stake in CHÂTEAU MINUTY

FRANCE Agriculture / Permanent Crops & Tree Groves / Vineyards EV 300M - 700M EUR

Context

Moët Hennessy has completed a majority stake acquisition in Château Minuty, a iconic producer of Provence rosé. This move is part of the group's strategy to bolster its position in the premium rosé segment, a category experiencing rapid growth in international markets, while consolidating its existing portfolio in the region. The transaction is structured around a principle of managerial continuity, with the founding family remaining at the helm of the estate's management and direction. This approach ensures operational stability, preserves the historical know-how, and maintains the brand's identity, while providing access to broader development opportunities. The strategic rationale behind this acquisition is based on several complementary axes. Firstly, it accelerates the international development of Château Minuty, particularly in the Asian and North American markets, where demand for Provence rosé is experiencing significant growth. Secondly, it consolidates Moët Hennessy's existing Provence hub, which is structured around several estates, enabling synergies in distribution, range positioning, and overall category visibility. The acquisition also leverages the alignment of commercial channels, with enhanced export capabilities and better integration into the group's global networks. The discussions between the parties were lengthy, reflecting the strategic importance of the asset and the desire to build a long-term joint project. This gradual integration aims to strengthen Minuty's international presence while preserving its unique identity and Provençal roots. By joining forces with Moët Hennessy, Château Minuty is well-positioned to capitalize on the growing demand for premium rosé, while maintaining its commitment to quality, heritage, and terroir.

The acquisition of ChâTeau Minuty is part of the growth strategy of Lvmh, which already has several external growth operations under its belt, notably Tiffany & Co in 2020.

CHÂTEAU MINUTY, which reported an EBITDA margin of LOGIN in 2022, is valued in this transaction at an EV/EBITDA multiple of LOGIN, a level LOGIN as high as the average currently observed in the AgriFood sector (10.2x).

Note that this data is based on contribution from our growing community, composed of M&A and Private Equity professionals, and has been verified by our team to ensure its accuracy.

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Target

Château Minuty is a renowned wine estate situated on the Saint-Tropez peninsula, in the heart of the Côtes-de-Provence appellation. The vineyard spans approximately 170 hectares across several communes, benefiting from a distinct Mediterranean environment and strong maritime influence that shapes the expression of its grape varieties. With an annual production of nearly 9 million bottles, Château Minuty has established itself as a leading reference for Provence rosé, featuring iconic cuvées such as M de Minuty and premium ranges. The estate's parcels, primarily planted with Grenache, Cinsault, and Syrah, are carefully managed with a focus on soil conservation, yield control, and balancing maturity with aromatic freshness. Harvests are organized to preserve the integrity of the grapes and ensure precise, elegant, and consistent wine profiles from one vintage to the next. As a historic classified growth of Provence, Château Minuty benefits from enhanced recognition within the regional wine landscape. Beyond wine production, the estate operates an integrated structure that includes trading and distribution activities, expanding its presence in various markets. Over time, Minuty has built a strong brand image closely associated with the Mediterranean lifestyle and the French Riviera, becoming an indispensable player in the global rosé category. The estate's development is rooted in a balance between territorial roots, quality requirements, and the ability to meet the growing global demand for high-end rosé wines.

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2021

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10/2023	TREASURY WINE ESTATES (TWE)	DAOU VINEYARDS	UNITED STATES	Agriculture	Treasury Wine Estates (TWE) has acquired DAOU Vineyards, a leading US estate winery. This acquisition secures TWE a significant agricultural asset in the Paso Robles region, including the prestigious DAOU Mountain vineyards and production facilities
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11/2019	LVMH	CHÂTEAU D’ESCLANS	FRANCE	Agriculture	LVMH acquired a 55% controlling majority stake in Château d’Esclans in a highly strategic, friendly transaction. The deal was structured via a definitive equity purchase agreement under which Moët Hennessy acquired 100% of the shares held by Hervé Vinciguerra’s holding company, Alix AM PTE Limited (representing a 50% stake), alongside a 5% equity slice from Sacha Lichine
11/2017	LVMH	COLGIN CELLARS	UNITED STATES	Agriculture	LVMH acquired a 60% controlling majority stake in Colgin Cellars from Ann Colgin and Joe Wender in a highly strategic, friendly transaction. The deal was structured via a definitive private share purchase agreement negotiated directly by LVMH Chairman Bernard Arnault and executed on-site by Anish Melwani, CEO of LVMH Inc
04/2014	LVMH	DOMAINE DES LAMBRAYS	FRANCE	Agriculture	LVMH acquired 100% of the Domaine des Lambrays from the Freund family in a highly competitive and strategic transaction. The deal was structured via a definitive asset and corporate equity purchase agreement that concluded a highly confidential bidding war among elite global wealth brackets and rival luxury syndicates

REFERENCES

Valuation range: EV 300M - 700M EUR

Revenue range: 50M - 100M EUR

EBITDA range: 5M - 25M EUR

Note: This page provides detailed data on a private equity M&A transaction. Detailed and exact financial metrics for the acquisition of CHÂTEAU MINUTY by LVMH are reserved for mynth community members. Register for free to unlock full data.

Authors: verified mynth contributor (mynth data is contributed by M&A / PE professionals and systematically cross-verified with private deal documents and official press releases).

Target: château minuty

Acquirer: lvmh